The Graham Cochrane Show Charge What You Want, Not What You’re “Worth”
25 snips
Jul 8, 2025 Forget the outdated advice of charging what you’re worth! Explore the freedom in pricing your services based on what you desire. Dive into mindset shifts that empower you to break free from fears and insecurities that hold you back from charging higher rates. Discover how bold pricing can increase your income and attract serious clients. Plus, learn about a transformative program that equips you with the confidence to sell high-priced offers without gimmicks. Embrace your true value and take action now!
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Charge What You Decide
- Charge based on what you decide, not what you think you're worth.
- Stop inching prices up and boldly charge what you want today to grow smarter.
The Lie of Linear Growth
- Linear growth is a lie that limits success to small, incremental price increases.
- Charging boldly from the start breaks self-imposed pricing gatekeepers and accelerates business growth.
Adopt 10X Thinking
- To grow 10X, you must discard your current business model and mindset.
- Dream bigger, find new clients, and create new ways to deliver value at premium prices.
