You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.
And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?
In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.
🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com
📕Graham’s Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook
✅ Follow Graham:
https://www.instagram.com/thegrahamcochrane/
Chapters
00:00 The Pricing Mindset Shift
02:33 The Power of Bold Pricing
05:28 Breaking Free from Linear Growth
08:07 Overcoming Self-Imposed Limitations
11:13 The 10X Thinking Paradigm
13:58 Deciding Your Worth
18:20 Addressing Insecurity, Fear, and Guilt
24:48 The Impact of Pricing on Client Commitment
27:38 Taking Action: Charge More Now
