The Graham Cochrane Show Why Your Course Sales Are Down (And What’s Actually Working Now)
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Jul 15, 2025 Course sales taking a hit? You're not alone! The landscape of content marketing is shifting, and old strategies like SEO just don’t cut it anymore. Creators are urged to focus on building deep relationships with their audiences rather than chasing numbers. As competition soars on platforms like Instagram and YouTube, nurturing trust and offering transformational content is the new path to success. Discover how to thrive in this evolving era of content creation with fresh insights and actionable tips!
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Content Marketing Has Shifted
- Content marketing's effectiveness has declined with old methods such as SEO and mass audience building.
- New rules favor deeper engagement over wider reach, focusing on relationships rather than quantity.
SEO's Influence is Declining
- SEO used to be the main way to get discovered with content, but its power has waned due to platform algorithm changes.
- Content creators must rethink visibility beyond just keywords and titles due to shifting platform priorities.
Attention Fragmentation Changes Buyer Needs
- Audience saturation and fragmented attention have reduced content reach across platforms.
- Buyers now seek clarity, purpose, and quick results rather than more surface-level content.
