The Graham Cochrane Show

Your website is your business store front. It says a lot more about you and your brand than you can say for yourself. So therefore it's critical that we get our website right, not perfect, but we get it right. So to help us out today, I brought on the show my good friend Jen Olmstead, who is a brilliant marketer and website designer.Jenn is the lead designer and co-founder of Tonic Site Shop, where she and her team make the world's greatest templates for the modern entrepreneur. And if you've been around the internet, you've probably seen tonics websites and designs for leading entrepreneurs like Jenna Kutcher, Amy Porterfield, Bossbabe, Chris loves Julia and a whole lot more. And in this episode, what we talked about was actually what should we be focusing on when it comes to your website? What should our websites include? And also, maybe more importantly, what doesn't matter when it comes to website building? And finally we broke down how you can present yourself and your online business to the world in the best way possible. In this episode you'll learn: What really should be the purpose of your website The smart hack to write your website copy Why your website headline is TURNING AWAY customers Hope you enjoy!- Graham ________________________________________________ Show notes:The Attract & Repel Guide:https://tonicsiteshop.com/attract-repel-guide

I'm a huge believer of not just building a business that you're proud of, that makes a lot of money and allows you to do the work you believe in, but also a business that allows you to own your time so that you are able to do the things you actually like and also have time to make an impact outside of your business with your family, in your community and doing things that give you life and energy. So when I come across anyone who's preaching that message, I want to scoop up that resource and apply it to my life and business to help me improve that concept even further. And a book that I just read is called ”Buy Back Your Time” by Dan Martell. I was able to get Dan on the show and we had an incredible conversation that you're about to enjoy.  Dan is an entrepreneur, multi eight figure entrepreneur, multiple times angel investor, he's become a highly sought after coach in the SAS industry after exiting three technology companies within a 10 year period. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. I really enjoyed this conversation because the book is not only phenomenal, but it's very tangible. I know that after listenting to this, you will walk away with new nuggets of wisdom on time, life and business. So sit back, relax, and enjoy my conversation with Dan Martell! In this episode you'll learn: Why relationships are essential to business and how to build powerful networks How Dan's time and energy audit works and how you can apply it to your business  How to actually calculate when the time is right to hire a team member Hope you enjoy!- Graham

I'm hearing about a lot of uncertainty in the world. It's 2023. Either we are in a recession in the US or we will be one soon.People are tightening up their spending. You’ve seen all the headlines. There’s a lot of uncertainty coming from the public and the government as well. And so as business owners, the question we ask is how do we succeed and thrive in this context? Every year is different. There's some principles that are always true in business but others require fine tuning to fit the current season we’re in. But there’s one foundational truth that always stands its ground no matter the circumstance: uncertainty and business always go together. And so we need to figure out how to create certainty (in the areas we actually have control over) in uncertain times. Looking specifically at 2023, how can you and I, as content creators, coaches and online business owners - thrive this year in the middle of uncertainty? Here are three things that I am certain of will help you thrive and grow your business - even in uncertain times. In this episode you'll learn: Why uncertainty and business always go together How to create certainty in the areas that you can control How to kickstart this new year and create advantage for yourself and your business Hope you enjoy!- Graham

I want you to be successful beyond your wildest dreams. Not just in business, of course, but in life, in your relationships, in your accomplishments, in the things you're passionate about and the impact you wanna see in the world. Nobody wants to be unsuccessful, right? The question is, what is the best way then to become successful at whatever you set out to do? And while there are a lot of strategies we could talk about, and we could even start realistically by defining what success really is - I think there is one word, one strategy, that is the strategy to end all strategies.  There's one key that unlocks every door that we would ever hope to open up that leads to success. And I believe that key is humility. So get ready for an episode that might seem counter intuitive, but I believe this one concept will unlock so much for you and your business as we move into new year. Let’s jump in! In this episode you'll learn: Why we're constantly focusing on the wrong things as business owners What humility really is and how to make it your superpower How humility allowed me to scale my business beyond my wildest dreams Hope you enjoy!- Graham

This is the last episode of the Graham Cochrane Show for the year 2022, and so naturally I’m in a sort of ”end of the year" headspace. What I like to do at the end of the year is look back at the previous year, ask a few important questions, and look ahead to the next year, as most people do. But that kind of endeavour all boils down to which questions you ask. What I want to give you today are a set of five foundational questions to help you reflect on the past year. Five questions to end your year well, and to start your new year in the best way possible. This is a great time to reset your business and think about what you've done and accomplished, where your head's been at and what's coming up next. Depending on how you answer these questions might tell you a little bit less about how this year went and more about what you want to do or should be doing in the year ahead.The whole purpose of these five simple questions is to get you to see what really matters when it comes to your business. You can go through these questions in less than an hour, but I want you to ask them, I want you to answer them, and then I want you to take the right course of action - for yourself and for your business. In this episode you'll learn: Why it's so important to reflect on past events How to figure out how you can move forward in your business What has been holding you back this year, and how to remedy that for the coming year Hope you enjoy!- Graham

If you don't mind, I'll love to ask you a personal question. Are you working to build wealth or are you looking and working to build a life? What is it you're ACTUALLY working on? Anybody can go make money. Anybody can learn how to make a living online. It might take some work, but it's not that complicated, and we talk about it here all the time. But are you building a real life? Are you building true wealth? And wealth, if you think about it, isn't just money. There's something that I call the wealth triangle and it's nothing new, but it's this optimization of the three important currencies that determine how our lives go. The currency of money, the currency of time, and the currency of health. Money, time, and health. You don't wanna build a life around just one of those three things, or you won't have much of a life at all. So what I wanna do in today's episode is break down something very thought provoking around this concept of the wealth triangle and give you a refreshing take on all the work you're doing. As we wrap up this year and move into the new year, now is a great time to pause and ask yourself, am I building wealth, making money, or am I actually building a life that I love? In this episode you'll learn: What steps you need to take to build the life you want to live Why most people only fixate on the money side of things How add longevity and avoid burnout by focusing on the time and health aspects of this framework Hope you enjoy!- Graham

Today I wanna share with you one of the most helpful exercises you could ever do in your business to get super clear on who you're serving, what you're helping them accomplish, how to speak to them in language that it will be vivid and powerful for them to get them to take action - meaning buying your products, join your programs, come to your events - this exercise unlocks ALL of that! I stumbled across this while writing my book, ”How to Get Paid For What You know” and realized this process should be applied to everyone's online business, especially when you’re starting out!It's something that I call the Mentor Map and you’re going to get the step by step outline here today. This will be a great end of the year/ start of the year framework for you to implement that will give you clarity, confidence and move you to make a real impact with your business. Let’s dive in! In this episode you'll learn: How this framework allowed me to make an impact with my first book What you need to create the best customer journey inside your business The big questions most people skip, that will end up hurting their growth later on Hope you enjoy!- Graham

How should you measure success? When you have so many successful people, entrepreneurs, celebrities, actors, politicians who are miserable - what is success really? I have achieved more success than I ever thought would be possible for someone like me. And I still find myself discontent, frustrated, irritated, disappointed, and at worst, miserable. What is wrong with people like me and other ”successful people” that we look up to? Maybe you felt this yourself. Maybe you reached a goal that you thought would satisfy you and it didn't, and you wonder why.Maybe you haven't struggled with this and you're at the very beginning of your journey and you cannot wait to reach some goal of success because you know it's gonna fulfill you. And you're wondering, wait, am I missing something? Is there something I should be looking out for, before I chase my dreams? Today's episode's gonna help you out as we break down why successful people are so miserable so often, and how you can avoid that trap. Let’s dive into a real practical way to look at your success and make sure that you are measuring your success in the right way so that you'll be satisfied, you'll be happy, and you'll be able to continue to do great things in the world. In this episode you'll learn: What the best definition of success actually is How I've struggled with being satisfied with success, and what became the turning point for me Why it is critical to measure your success if you hope to build a business that thrives and survives Hope you enjoy!- Graham

As an online business owner, you're creating content, you're educating, teaching and in a way you're coaching, even if it's through a YouTube video or a podcast or a blog post. Direct, one on one coaching is actually one of the most powerful services or products you could offer your customers online.It's not the most scalable because it's limited to your time, but it's powerful in that the return of investment for your student is immensly high, because what could be more powerful and valuable to give than your undivided attention to that one person? Whatever role coaching has in your online business, you need to know how to coach. And I gotta tell you, coaching is a lot more than just giving advice. There's so much more that goes into powerful life changing coaching, no matter what your niche is. And so what I want to do in today's episode is share with you five specific traits that are so critical to making a deep impact with your clients through your coaching.  In this episode you'll learn: What the real difference is between good advice and life changing coaching How my views on coaching has changed over the years and why I continue to seek coaching myself How to know when you're making an impact with your clients through your coaching Hope you enjoy!- Graham

Starting a business has never been easier or more affordable than it is today. And I should know, I've started and built two seven figure a year businesses with just a laptop and less than $50. Over the last five years in coaching over 3000 clients in their entrepreneurial journey, I've seen firsthand how overwhelmed people can get. There are so many things they feel like they're supposed to do in the early days, weeks, and months and so they get caught up the non-essential things that ultimately doesn’t propel your business forward. And I should know this too, because this was exactly where I was when I started my first business. Your first 30 days of business are really important in the sense that this is where you lay your business foundation and prove to yourself that this is possible. Today I want to help you start your journey off in the right way and make sure you hit the ground running with your business during your 30 first days. In this episode you'll learn: What foundational components you need to have in place for your online business to thrive How to create momentum in your business during your first 30 days How you can avoid the pitfalls and mistakes most business owners make during their first 30 days Hope you enjoy!- Graham