The Graham Cochrane Show

The very first email was allegedly sent in 1971. And today, so many business owners think that in a few years, email is going to be a thing of the past. Like we will literally not be using email any more. And so naturally, if you adopt this way of thinking, you would question why I talk about email and email marketing all the time. If this is a passing fad that will eventually transition away into something like just social media or whatever the next platform is, then why is Graham going on and on about email? But the reality is that email not only is going to stick around for the long haul, but it will become the preferred communication channel even more than it is today, as it advances and creates more powerful ways to connect with your ideal customer. After this episode you’ll know the full power of email and why email is king, not only now, but in the future, let’s dive in! In this episode you'll learn: What the fundamental dials of email are, that make it the best communications tool online What email advancements we're likely to see in the coming years, and why they will be a game changer What the main difference is between social media platforms and email, and why email is way more profitable for your online business   Hope you enjoy!- Graham

One of the biggest goals people have with their online business is making $100,000 a year or more, wanting to hit that six figure a year income threshold. It's a great goal to have and it opens up a lot of dream like lifestyle opportunities. But for many, the $100,000 a year goal is just that - a dream. I think one of the problems people have with visualizing and actualizing such a goal, is that many people think there's only one way to reach a hundred thousand dollars a year in your business and for the online business space. Usually we think that the and only way to reach that goal is selling digital products. I'm a huge fan of digital products, but they're actually multiple path to reach six figures - and these paths are simple to follow!In today's episode, I want to break down the three most proven paths to reaching that six figure a year income, break down the math and inspire you with some tips and tricks for each one of those.My hope is that you'll view this as a choose your own adventure book! Choose the path that seems most likely, most probable, most exciting to you because there isn't just one way to reach your income goals.There are multiple ways and we'll break down the three most powerful ones today! In this episode you'll learn: The three most proven ways to reach six figures a year in business income How a simple path to six figures can be immensely powerful and effective How you can scale and double down on the things that are working in your business Hope you enjoy!- Graham

I've said it before, and I'll say it again: Your first launch of a product, meaning the first time you bring it to market, is NOT the end all be all of that product. It is just that: the first launch. It will either be launched again and again and again or you'll make it an evergreen product, always having it for sale inside your email funnel. The point is that long-term, you want to make money off this product. And with that mindset, comes the realization that you don't have to make a ton of money off of THIS one launch. Most of the big bucks can actually be made, by fine tuning the launch you just did - with a launch review formula. When you present a product to your audience, you want to make sure that you are squeezing a bit more juice and getting a little more mileage, every single time. And with my must have launch review formula - you’re going to do just that. After diving into this episode, you’ll know exactly what to focus your attention on, to make sure that you are not leaving a single cent on the table with your promotions. So sit back, relax and enjoy this breakdown of my must have launch review formula! In this episode you'll learn: How my launch review formula can make you more money, by just asking the right questions The 3 key areas that you need to dial in to keep making profitable launches How to eliminate failed launches completely when using this formula Hope you enjoy!- Graham

Affiliate marketing is a great tool to scale your online business. It can be a great addition to your current product suite and it as easily scalable product, since the product research, development and distribution has already been taken care of. I've personally made over $2 million selling other people's stuff, which is basically what affiliate marketing is. And so in today's episode, what I want to do is pull back the curtain on the things I have promoted for affiliate marketing, that got me to $2 million. We're going to talk about how affiliate marketing works and my recommendations for creating the best affiliate marketing plan that is guaranteed to put money in your pocket. I'll also share some of my favorite tips and tricks when it comes to affiliate marketing, as well as things that I regret doing and mistakes I've made, so that you can avoid them and keeps things ultra profitable. After watching this episode you'll know how to integrate affiliate marketing into your overall online business strategy to not only scale your income, but help you get more passive income. Let's do this! In this episode you'll learn: What affiliate marketing is, how it works and how to setup your affiliate marketing the best way possible How I've made over $2 million dollars in passive income using affiliate marketing  My personal recommendations for speeding up your success with affiliate marketing and scaling your income the best way possible Hope you enjoy!- Graham

Everybody online is talking about whether we are entering into a recession here in the US and globally. It's been the talk of the town for months, if not a couple of years now. And we might already be in a recession as of the time you're diving into this episode. Let's get to the obvious question first. Do I know when or where it's coming or how long it'll last? No, I don't know the future, but what matters more to me is understanding how do we conduct ourselves and how do we run our businesses in light of a potential recession. You need to be prepare for dark days of business. You need to have the financial and decision making prowess to navigate through the periods when your business isn't booming, and also through a global recession, when that day comes. And that's what I want to share with you today. Let's talk about what you and I can control instead of all the scary gloom and doom out there that we can't control. And I'll share my own story of how I made it out of the previous recession with a prospering online business. In this episode you'll learn: What essential steps you need to take to navigate through a recession and keeping your business prosperous How the previous recession of 2008-2009, changed my way of thinking and made me a better business owner Why recessions can actually be a good thing for your business Hope you enjoy!- Graham

When you're running an online business, there are generally only two levers to pull. When it comes to selling your products, you're either a launching products or you have products selling in an evergreen fashion around the clock.  The launch model is the sexy model. It's the one that gets talked about a lot and taught a lot when it comes to online business. But it also comes with a lot of bagage and downsides which you never hear anyone teaching online business mention or acknowledge. I'm here to tell you the truth. Even if that truth is ugly. And today we’re going to do just that.  In today’s episode I’m going to unpack how you can make more money longterm, if you build out an evergreen style product business and actually move away from launching new products all the time. It is the evergreen model, that's been responsible for the bulk of my revenue and both of my seven figure online businesses. So let’s talk about these six ugly truths about launching your products and hopefully I'll steer you into the evergreen product lifestyle! In this episode you'll learn: Why launching new products all the time actually might hurt your business What the evergreen model is and how to it can revolutionize your business My formula for using the evergreen model that allowed me to build two seven figure businesses Hope you enjoy!- Graham

So in about a week, I'm going to step away from my business for an entire month. That's right. I'm leaving my business, taking a month long sabbatical for the month of July. And today I thought I'd bring you in on this process, because it really ties into what I teach, what I preach and what I believe. I could have just kept this private, but I decided to be a little more public about it and use it as an opportunity to encourage you. I think there's a stigma around taking long breaks and taking periods of rest. Vacations last, maybe a week or two for most Americans, and turns out that business owners are actually the worst at taking breaks and not working for longer periods of time. I am the antithesis of the hashtag hustle culture. It is a badge I wear proudly. And so today, we're going to dive in head first into this mindset. In this episode I'm going to explain to you why I'm taking a month long sabbatical, what benefits I think will accrue to me in taking that month off, how I've experienced sabbaticals in the past, (both good and bad), what some of my mental scripts are that actually almost prevented me from taking the sabbatical this year and then I got a little challenge for you at the end that you don't want to miss! Let's dive in!   In this episode you'll learn: Why I'm taking a month long sabbatical and how I believe that will benefit my business What the stigma is around taking breaks for business owners, and how you can start to come out of the mental scripts that are holding you back How to tap into a creative superpower for your business - by actually not doing anything business related Hope you enjoy!- Graham

How can you grow your small online business fast? Everybody asks me: Graham, how can I grow this thing faster?Usually try to break it to them slowly that, hey that’s not really how this thing works. I get that there's pressure. I get that you want this to grow quickly, I can totally relate. When I started my online business, I was on food stamps. I needed to make money as fast as possible.There is no shortcut to making this happen in the way you're expecting it, BUT there are five counterintuitive ways to grow your online business faster. These are the things that you must be doing to actually turbocharge your efforts and move across the board game a little faster than someone else. So brace yourself, because this might not go where you think it's going to go, but I promise you, this is what it takes to take your small online business and turbocharge it and grow it fast! In this episode you’ll learn: The counterintuitive ways you can turbocharge your business growth Why most online business owners focus on the wrong things, when trying to achieve fast business growth How growing your business fast could potentially harm your business and how you can avoid it Hope you enjoy!- Graham

We're living in an attention economy. You and I need to get attention on the things that we're doing in order to get our ideas out there in the world, to get people to buy our products or hire us for our service. Whatever it is that we are selling or offering, whether free or paid in the world - you need eyeballs. You need people to pay attention to what you're doing. And that's why this conversation today with Alan Henry is going to be so instrumental for you as you think about creating content and finding your unique voice in the marketplace. Alan Henry is the service editor at Wired. He was previously the Smarter Living editor at The New York Times, and before that the editor in chief of the productivity and lifestyle blog Life Hacker. He's got a brand new book out that just dropped this week called Seen, Heard and Paid: The New Work Rules For The Marginalized. It's on sale now anywhere books are sold. It's a fantastic read, and I sat down with Alan to talk about the book and his thoughts on finding your unique voice in your market.Hope you enjoy!- Graham

Newsflash friend! You don't have to do every single business strategy that you see other people doing. In fact, there are a ton of strategies that I see people doing that are popular, flashy and trendy - that I just choose not to do. And there are some business strategies, that I have done in the past but have moved away from. And so in today's episode, what I want to do as always is bring you behind the curtain, show you some decision-making that I've done in my strategies for growing my business, show you the strategies that I've stopped doing or don't do at all - in hopes that it might give you a little bit of freedom to make some decisions for yourself. You get to decide what strategies make sense for you and your goals, and even the way you want to show up in your business. I want to give you a little bit of that insight today, because it's not just what you see people doing - it's WHY they are doing it or not doing it. That is the really insightful part for all of us. And I want to share that insight with you today, from my vantage point as a seven figure business owner. In this episode you'll learn: What flashy and trendy business strategies I stopped using, because of their inability to grow and scale my business What my ultimate big goals are as a seven figure business owner, that lead me to cut ties with some of these strategies How you can evaluate your business and make sure that you are hitting your goals and not wasting time on strategies that don't benefit you in any way Hope you enjoy!- Graham