The Graham Cochrane Show

Newsflash friend! You don't have to do every single business strategy that you see other people doing. In fact, there are a ton of strategies that I see people doing that are popular, flashy and trendy - that I just choose not to do. And there are some business strategies, that I have done in the past but have moved away from. And so in today's episode, what I want to do as always is bring you behind the curtain, show you some decision-making that I've done in my strategies for growing my business, show you the strategies that I've stopped doing or don't do at all - in hopes that it might give you a little bit of freedom to make some decisions for yourself. You get to decide what strategies make sense for you and your goals, and even the way you want to show up in your business. I want to give you a little bit of that insight today, because it's not just what you see people doing - it's WHY they are doing it or not doing it. That is the really insightful part for all of us. And I want to share that insight with you today, from my vantage point as a seven figure business owner. In this episode you'll learn: What flashy and trendy business strategies I stopped using, because of their inability to grow and scale my business What my ultimate big goals are as a seven figure business owner, that lead me to cut ties with some of these strategies How you can evaluate your business and make sure that you are hitting your goals and not wasting time on strategies that don't benefit you in any way Hope you enjoy!- Graham

Many people believe that online business success is simply derived from using the right tactics and the right strategies. But I believe that is a false perception. There might be some truth to using strategies that work (because the online business model is essentially a system to follow) but what I think it really comes down to is your own behavior.  Have you had this rude awakening? You've started your online business, and then suddenly you realize that you are your own boss. Nobody is going to tell you what to do. Nobody is coming to the rescue. Your online business success, is solely dependent on the amount of discipline and fruitful habits that you have. But it is very rare, that we stop and really think about our habits and what type of results they brings us closer to, or pulls us away from. That's what we're going to look at today. I want to share 7 bad habits that will destroy your business. If you resonate with any of these, it is time to step your game up and turn your bad habits into good ones - all for the sake of your business success. In this episode you'll learn: Why so many business owners never see real business success because of their habits How to turn your bad habits around and explode your business success What the seven bad habits will do to your business if left unchecked Hope you enjoy!- Graham

So you just lost your job. What do you do? How should you move forward? And how does online business connect to a scenario like this? If you're reading this right now, then you're obviously interested in online business, but maybe you just weren't expecting to have to start one this soon. As someone who's lost many jobs in the past, two in the same year back in 2009 during the global recession, I can empathize with your pain. And in today's episode, what I want to do is address literally the five things you should be doing the moment you lose your job and how to transition into something better and take this potential curse and turn it into a blessing!In this episode you'll learn: How to navigate safely and securely through a job loss and what role online business plays in this scenario Why losing two jobs in the same year, was actually the best thing that ever happened to me How to make sure you never loose a job again Hope you enjoy!- Graham

For a lot of people, online business is regarded as like the ultimate dream, right? You get to do work you love, you get to have scalable income, flexibility, work from home and all those great things. And every single week, I'm trying to help you get closer to all of that. It is a dream in a lot of ways, but as I've said multiple times over, this dream is actually doable! But as with all great things, there's also some dark sides, and online business definitely has a few of those that I don't think people talk about enough. Today I want to play devil's advocate for a moment literally pull back the curtain on some of the darkest secrets about online business that maybe you haven't considered. Just so that you are fully prepared and have a realistic view when you're out there building the dream that is online business. In this episode you'll learn: What the darkest secrets are to online business and why people aren't talking about them How learning about these dark secrets can actually make you a better business owner How understanding the dark side of online business can actually be a superpower that fuels your motivation Hope you enjoy!- Graham

Does online business actually work or is it just one big giant fantasy? Can the average man or woman actually find success with this business model or is it reserved only for a select few people who can afford to fail at first? Well today, what I thought I would do is bring it on. I thought I would curate all the common criticisms, skepticisms or doubts that I hear in emails, social media comments, people tell me about what I teach and what other online business gurus teach - does this model actually work? Let's just tackle all of this head on today. I think this will be a really helpful episode. And my hope for you is that there'll be at least one of these doubts that you've had that I can tackle in front of you, that might bring you a little closer to believing that you could actually pull this off. Because here’s the secret - you actually can! Let's dive in.In this episode you'll learn: The top objections to the online business model, and how I usually respond to them Why I believe online business isn't a lie and that ANYONE can succeed, following a set of core guidelines and principles What to do if you're stuck with your online business endeavor and don't know where to go next Hope you enjoy!- Graham

A long time ago in a galaxy far far away... Well, it actually happened in this galaxy, but it was indeed a long time ago since I started my first online business The Recording Revolution. As time progressed that business grew into a seven figure business and I then launched my second brand Graham Cochrane, which now also is a seven figure plus business.  I only bring up these numbers to give you some sense of the amount of work that went into growing these two businesses. Over the years I’ve had many different sources of inspiration, coaching and feedback that helped me to get where I wanted to go. And a big source of motivation has been (you guessed it) Star Wars. Because when we get past the nerdiness of lightsabers and ewoks, aliens, spaceships and the force - inside of all of that wrapping is really a bunch of stories of people. And when we understand how human nature works and how we tick on the inside and how our customers tick, we can actually apply those principles to create a successful business.  In this episode you'll learn: The four big ways Star Wars can help you take your business to the next level Why these stories resonate so much with us, and how that helps us to connect with our customers How these 4 powerful lessons accelerated my progress with creating two seven figure businesses Happy Star Wars day my friend. May the fourth be with you!- Graham

Creating content is the bedrock of a profitable growing, scalable and sustainable online business, I know I preach it to you all the time. And so today I want to help you out by bringing on an expert content creator on the show, someone who is running one of the biggest content machines on the internet right now, to help you crush it with your content, no matter where you at in whatever stage you are in your online business journey. My guest today is Jordan Calhoun, who is the editor in chief at Lifehacker. And hopefully you're taking advantage of all the juicy content Lifehacker has to offer. They're an amazing resource. Jordan is editor in chief at Lifehacker. He's also the host of the award-winning podcast: The upgrade. He's a renaissance man, returned peace corps volunteer, he holds a BA in sociology and criminal justice, a BS in psychology and an MPA in public policy. He's also a pop culture connoisseur, he and I both grew up in the eighties and nineties and so we have a shared love of movies, video games, TV books, comic books, all of the above. Also he has a brand new book: Piccolo is black that just dropped  available in all book stores. And in this conversation, Jordan I sat down and we talked about how to become a prolific content creator, even when you run out of ideas. Where the line is between creating content for clicks or for yourself and then we discussed the drive to want to be someone that matters in the world and not be a minor character. I thoroughly enjoyed this conversation with Jordan and I know you will too. So sit back, relax and enjoy my conversation with Jordan Calhoun.

Today I want to share the story of when I left my first business The Recording Revolution. I stopped being the main content creator for that business in 2021 and there were a lot of events, thoughts and reflections that led up to making that decision. But at the heart of it, there was one realization that tipped the scale. One thing that made me finally sit down, get honest with myself and start the process of transitioning out of the business that changed my life forever. It wasn't easy. In fact it was one of the hardest decisions I had ever made. As business owners you are bound to face hard decisions and with today's episode, I hope I can give you some clarity and some practical strategies to face those decisions and make the right move going forward. Because as it turns out, my realization brought me to an even better place, and I'm certain you can do the same! In the episode you'll learn: What kind of hard decisions you are bound to deal with as a business owner, and how you can navigate through them and continue to move forward What my big realization was that led me to leave my $1 million business, and how that changed everything How to tap into your intuition, build up your grit and learn how to cultivate and develop decision making superpowers for your business Hope you enjoy!- Graham

Learn how to generate $1000 online with a lazy approach, the importance of mindset, why people fail in online business, and the steps to take. Discover how to find a profitable niche, conduct market research, connect with your audience, and launch a coaching offer.

We are 25% of the way into 2022. And the question is, are you on track to hit all your goals?If you're like most people, you started off this year with a handful of goals in mind. Now it is time to assess how it's going. Are you heading in the right direction? If you answered no to either of these questions, then this is the episode for you. This is going to be the kick in the pants that you need to actually go accomplish, realize and achieve those goals that you set out to achieve at the beginning of the year. I'm going to break down the seven must have components that anyone needs to actually achieve goals. So this is going to be real practical and you are going to walk away with a renewed feeling of motivation and a set of hands on strategies that will turn you into a productivity genius. And don't worry. There's still plenty of time. That's why we're talking about goal setting now and not just at the beginning of the year, I'm here to help, and this episode is how we get it done. Let's go crush those goals together! In this episode you'll learn: The seven must have components to achieving ANY goal you set your mind to Why most people fail in their goal setting and how you can make sure that never happens to you The best goal setting mindset you can have, that will make 2022 your biggest year of accomplishments Hope you enjoy!- Graham