The Graham Cochrane Show

We all have our own story to tell. Starting your online business usually involves moving away from a traditional 9 to 5 job. And personally I don't have very fond memories, when I look back at that period of my life. I had Sunday anxiety, because Monday was creeping closer. I felt uninspired, unmotivated and was longing for a change, even though I didn't have any clue what that change would be. I've now come to realize that these were all huge warning signs, that were telling me to start my own business. Today we're going to look at 10 of these important warning signs. If you identify with any of these, you NEED to start a business. I can promise you that the consequences of not listening to yourself and changing this downward spiral situation, are much much worse than any initial challenges you might experience when starting your online business. Starting is what stopping most people. Your start doesn't have to be that successful, but you have to actually start to see real success. In this episode you'll learn: The 10 warning signs that should propel you to start a business, and what will happen if you ignore them My own personal experiences with these warnings signs and how I've used them to maintain my business success The absolute best way to start your business and turn your life around in a matter of weeks Hope you enjoy!- Graham  

Do you have trouble staying creative in your business? If you've been making content for a while, you might be in a season of no ideas, lack of creativity. How do you keep coming up with content ideas, product ideas, marketing ideas. How do you not become stale?  How do you keep the spark going and how do you even motivate yourself when you're bored with your own stuff? Is it even possible to create an unending flow of ideas? Well, today I want to share with you a simple but powerful thing that has completely revolutionized the way I think about content business.  Staying creative in your business is all about finding new ways to trigger and bring out your best ideas. And today, I’m going to share what I believe is the best strategy to unleash your creativity, and it’s both simple and fun. Ready to get creative? Say hello to the creativity switch! In this episode you'll learn: How the creativity switch works and why it is so powerful in bringing you new fresh ideas Why most business owners get stuck and fail to generate new inspiring ideas How you can make sure you always stay creative in your business, no matter how close you are to a deadline Hope you enjoy!- Graham

If you've followed along the last couple of weeks, we've talked about how to find your most profitable idea, how to grow your audience and how to capitalize on that audience to be able to sell a product online.  And now we come to one of the core components of online business: your online product. What do you actually sell? How do you actually make money online? And what should your product look like?All those questions and more - will be answered in today's podcast! There are many ways to monetize your audience online and it all comes back to how you want to run your business. Today I'm going to share the most profitable ways you can monetize your audience as well as give an extra push for online courses, since they are the backbone of my two seven figure businesses. In this episode you'll learn: All the different ways you can monetize an audience, including some counter intuitive ways that you don't want to miss! Why online courses are so powerful to grow an income online and the must have components of an online course Why many business owners struggle to make an income online and how you can make sure that doesn't happen to you! Hope you enjoy!- Graham

So, what do you do once you've been creating content? How do you turn all those views and those followers into a targeted lead who might buy your eventual product? That's what we're going to talk about today.  We're in part three of this mini series, based on my book: ’How to get paid for what you know’ which drops next week, March 22nd - I’m so excited about this!  We've been unpacking some core concepts of building your own income stream based off of the book and today we have to talk about one of the most important things you will do in your online journey, which is not just create content, but funnel those people into your email list so that you can eventually offer them a paid offer, product service, whatever it's going to be. This is a missing link for people. So pay attention today. As we dive into one of the most critical parts of making money online: your lead magnet. In this episode you'll learn: What the anatomy of a great lead magnet is and how it puts money in your pocket Why most people go about creating their lead magnet the wrong way, and end up capping their customer acquisition potential How to build out a solid suite of lead magnets and maximize your lead generation effortlessly Hope you enjoy!- Graham

Growing your audience is an integral part of running your online business. It is one of the most straight forward ways to scale your income and earn more while doing the same (or less) amount of work.  But so many business owners are scratching their heads when it comes to growing your audience. How do I get discovered? How do I get the word out and make people aware of my business? And maybe most importantly, how do I find the right kind of people that are looking for what I have to sell? I'm going to dive into all of that and more in today's episode. After jumping on this episode you'll know exactly how can grow your audience over time what you need to focus on next to make that happen! In this episode you'll learn: Why so many online business owners struggle to grow an audience (hint: they have it completely backwards) My best slam dunk audience growing marketing strategy, that is both simple, effective and will work 100% of the time How you can find the gems in your marketing strategy, so you can cut your audience growth time in half! Hope you enjoy!- Graham  

Whether you realize it or not, you already have the knowledge, passion, and skills to create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started. But in the sea of great ideas that we all might have, how do we find the one that is actually profitable? And what do we do once we have that idea? How do we turn on the profit generating machine?Today I want to guide you through one of the first chapters of my upcoming book 'How To Get Paid For What You Know' (drops March 22nd). This chapter is all about finding your profitable idea using what I call  'The Three-Part Profitability Framework'. After this episode, you'll know what your profitable idea really is and what the next step is for your business to ensure it becomes a success.In this episode you'll learn: The step by step process to finding and validating your profitable idea Why following your passion, could actually be the wrong way to go How the three part profitability framework can help you maximize your revenue for your business Hope you enjoy!- Graham

Reaching six figures is quite the achievement.  Many people say that the first $100k is the hardest and in my experience there is definitely truth to that statement. But I would say that the push towards reaching seven figures is a lot harder, at least at face value.  When you’re earning six figures and you’ve set your sights on seven figures (which happens to almost all six figure earners by the way) your mind starts telling you a bunch of weird things and you are led to believe that everything has to fundamentally change for seven figures to even be a possibility.  And that’s exactly where the problem is. The real obstacle of reaching seven figures is on mental level, not on a practical level. And today I’m going to unpack what that looks like and unchain you from any mental scripts you might have, that could be holding you back from earning a seven figure income.  Let’s get you unstuck from six figures. Let’s open up the door to seven figures, because that doors opens a lot easier than you might think. In this episode you’ll learn: What mental scripts are holding you back from reaching seven figures Why reaching seven figures is a lot easier than you might think What practical steps you need to have in place to open the doors for a seven figure income Hope you enjoy! - Graham

What does it take to create a successful and profitable business that doesn’t require a huge team? And what is the main driver behind reaching the seven figure mark with such a business? If you knew the answer to these questions and had access to the data and the research of how small and no team businesses can grow to seven figures - would that be valuable information for you to have? I’m sure it would. And that’s exactly what I’m going to share with you today. My friend and author colleague Elaine Pofeldt has written a new book about this very subject called: ”Tiny business, big money”. Elaine Pofeldt is an independent journalist specializing in entrepreneurship. Her work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. Recently I sat down with Elaine and talked about her findings when writing ’Tiny business, big money’ and we also covered a lot of interesting topics for small business owners - or as Elaine likes to call them, micro businesses. What’s inside this episode: The surprising statistics of how long it takes for a micro business to reach the seven figure mark The importance of automation in your business and how that can be the secret sauce of scaling The counter intuitive things you should focus on to grow your micro business, while also protecting your personal time and avoiding burn out.   Make sure to pick up Elaine's new book!Hope you enjoy!- Graham

If there’s one thing online business owners are insecure about it is pricing. What should I price my products at? How do I know I have the right price? What prices are my competitors using? Will my launch fail because of the price I’ve set? The list of insecurities goes on and on.  Well today all that is about to change. In this video I want to guide you through one of my favorite strategies to remove any and all pricing insecurities. This wonderful strategy is called: Price elasticity.  No more uncertainty. No more pricing insecurities. No more second guessing. After this video, you’ll have everything you need to run your business with a solid pricing strategy. Relax, sit back and take in the wonderful resourcefulness that is Pricing elasticity. In the episode you’ll learn: Why there is no such thing as ”the right price” and what the better alternative is How price elasticity can help you increase your revenue effortlessly How to remove all pricing insecurities once and for all Hope you enjoy! - Graham

Today I want to do something a little different.  As business owners, we are constantly bombarded with the latest flashy trends on why online courses are the answer to most of our problems. Don’t get me wrong, I love online courses. They have been the backbone of both of my two seven figure businesses, but very rarely do you hear the real truth about online courses. I am in this space because I want to give you the truth. It might not be flashy, it might not be what you always want to hear - but I believe the truth is going keep you in the space the longest and lead you to success. So today we’re going to cover the truth about online courses. We’re going to touch on the big realizations that nobody really talks about. Why? Because I want to prepare you for what’s to come and to ultimately ensure that your online courses become the success that you want them to be. In this episode you'll learn: What most online business owners completely miss about online courses The real stats and secret metrics of online courses that most online business guru's never tell you! The must-have mindset you need to have, in order to make sure your online courses have a fighting chance of becoming best sellers Hope you enjoy!- Graham