The Graham Cochrane Show

A long time ago in a galaxy far far away... Well, it actually happened in this galaxy, but it was indeed a long time ago since I started my first online business The Recording Revolution. As time progressed that business grew into a seven figure business and I then launched my second brand Graham Cochrane, which now also is a seven figure plus business.  I only bring up these numbers to give you some sense of the amount of work that went into growing these two businesses. Over the years I’ve had many different sources of inspiration, coaching and feedback that helped me to get where I wanted to go. And a big source of motivation has been (you guessed it) Star Wars. Because when we get past the nerdiness of lightsabers and ewoks, aliens, spaceships and the force - inside of all of that wrapping is really a bunch of stories of people. And when we understand how human nature works and how we tick on the inside and how our customers tick, we can actually apply those principles to create a successful business.  In this episode you'll learn: The four big ways Star Wars can help you take your business to the next level Why these stories resonate so much with us, and how that helps us to connect with our customers How these 4 powerful lessons accelerated my progress with creating two seven figure businesses Happy Star Wars day my friend. May the fourth be with you!- Graham

Creating content is the bedrock of a profitable growing, scalable and sustainable online business, I know I preach it to you all the time. And so today I want to help you out by bringing on an expert content creator on the show, someone who is running one of the biggest content machines on the internet right now, to help you crush it with your content, no matter where you at in whatever stage you are in your online business journey. My guest today is Jordan Calhoun, who is the editor in chief at Lifehacker. And hopefully you're taking advantage of all the juicy content Lifehacker has to offer. They're an amazing resource. Jordan is editor in chief at Lifehacker. He's also the host of the award-winning podcast: The upgrade. He's a renaissance man, returned peace corps volunteer, he holds a BA in sociology and criminal justice, a BS in psychology and an MPA in public policy. He's also a pop culture connoisseur, he and I both grew up in the eighties and nineties and so we have a shared love of movies, video games, TV books, comic books, all of the above. Also he has a brand new book: Piccolo is black that just dropped  available in all book stores. And in this conversation, Jordan I sat down and we talked about how to become a prolific content creator, even when you run out of ideas. Where the line is between creating content for clicks or for yourself and then we discussed the drive to want to be someone that matters in the world and not be a minor character. I thoroughly enjoyed this conversation with Jordan and I know you will too. So sit back, relax and enjoy my conversation with Jordan Calhoun.

Today I want to share the story of when I left my first business The Recording Revolution. I stopped being the main content creator for that business in 2021 and there were a lot of events, thoughts and reflections that led up to making that decision. But at the heart of it, there was one realization that tipped the scale. One thing that made me finally sit down, get honest with myself and start the process of transitioning out of the business that changed my life forever. It wasn't easy. In fact it was one of the hardest decisions I had ever made. As business owners you are bound to face hard decisions and with today's episode, I hope I can give you some clarity and some practical strategies to face those decisions and make the right move going forward. Because as it turns out, my realization brought me to an even better place, and I'm certain you can do the same! In the episode you'll learn: What kind of hard decisions you are bound to deal with as a business owner, and how you can navigate through them and continue to move forward What my big realization was that led me to leave my $1 million business, and how that changed everything How to tap into your intuition, build up your grit and learn how to cultivate and develop decision making superpowers for your business Hope you enjoy!- Graham

Learn how to generate $1000 online with a lazy approach, the importance of mindset, why people fail in online business, and the steps to take. Discover how to find a profitable niche, conduct market research, connect with your audience, and launch a coaching offer.

We are 25% of the way into 2022. And the question is, are you on track to hit all your goals?If you're like most people, you started off this year with a handful of goals in mind. Now it is time to assess how it's going. Are you heading in the right direction? If you answered no to either of these questions, then this is the episode for you. This is going to be the kick in the pants that you need to actually go accomplish, realize and achieve those goals that you set out to achieve at the beginning of the year. I'm going to break down the seven must have components that anyone needs to actually achieve goals. So this is going to be real practical and you are going to walk away with a renewed feeling of motivation and a set of hands on strategies that will turn you into a productivity genius. And don't worry. There's still plenty of time. That's why we're talking about goal setting now and not just at the beginning of the year, I'm here to help, and this episode is how we get it done. Let's go crush those goals together! In this episode you'll learn: The seven must have components to achieving ANY goal you set your mind to Why most people fail in their goal setting and how you can make sure that never happens to you The best goal setting mindset you can have, that will make 2022 your biggest year of accomplishments Hope you enjoy!- Graham

We all have our own story to tell. Starting your online business usually involves moving away from a traditional 9 to 5 job. And personally I don't have very fond memories, when I look back at that period of my life. I had Sunday anxiety, because Monday was creeping closer. I felt uninspired, unmotivated and was longing for a change, even though I didn't have any clue what that change would be. I've now come to realize that these were all huge warning signs, that were telling me to start my own business. Today we're going to look at 10 of these important warning signs. If you identify with any of these, you NEED to start a business. I can promise you that the consequences of not listening to yourself and changing this downward spiral situation, are much much worse than any initial challenges you might experience when starting your online business. Starting is what stopping most people. Your start doesn't have to be that successful, but you have to actually start to see real success. In this episode you'll learn: The 10 warning signs that should propel you to start a business, and what will happen if you ignore them My own personal experiences with these warnings signs and how I've used them to maintain my business success The absolute best way to start your business and turn your life around in a matter of weeks Hope you enjoy!- Graham  

Do you have trouble staying creative in your business? If you've been making content for a while, you might be in a season of no ideas, lack of creativity. How do you keep coming up with content ideas, product ideas, marketing ideas. How do you not become stale?  How do you keep the spark going and how do you even motivate yourself when you're bored with your own stuff? Is it even possible to create an unending flow of ideas? Well, today I want to share with you a simple but powerful thing that has completely revolutionized the way I think about content business.  Staying creative in your business is all about finding new ways to trigger and bring out your best ideas. And today, I’m going to share what I believe is the best strategy to unleash your creativity, and it’s both simple and fun. Ready to get creative? Say hello to the creativity switch! In this episode you'll learn: How the creativity switch works and why it is so powerful in bringing you new fresh ideas Why most business owners get stuck and fail to generate new inspiring ideas How you can make sure you always stay creative in your business, no matter how close you are to a deadline Hope you enjoy!- Graham

If you've followed along the last couple of weeks, we've talked about how to find your most profitable idea, how to grow your audience and how to capitalize on that audience to be able to sell a product online.  And now we come to one of the core components of online business: your online product. What do you actually sell? How do you actually make money online? And what should your product look like?All those questions and more - will be answered in today's podcast! There are many ways to monetize your audience online and it all comes back to how you want to run your business. Today I'm going to share the most profitable ways you can monetize your audience as well as give an extra push for online courses, since they are the backbone of my two seven figure businesses. In this episode you'll learn: All the different ways you can monetize an audience, including some counter intuitive ways that you don't want to miss! Why online courses are so powerful to grow an income online and the must have components of an online course Why many business owners struggle to make an income online and how you can make sure that doesn't happen to you! Hope you enjoy!- Graham

So, what do you do once you've been creating content? How do you turn all those views and those followers into a targeted lead who might buy your eventual product? That's what we're going to talk about today.  We're in part three of this mini series, based on my book: ’How to get paid for what you know’ which drops next week, March 22nd - I’m so excited about this!  We've been unpacking some core concepts of building your own income stream based off of the book and today we have to talk about one of the most important things you will do in your online journey, which is not just create content, but funnel those people into your email list so that you can eventually offer them a paid offer, product service, whatever it's going to be. This is a missing link for people. So pay attention today. As we dive into one of the most critical parts of making money online: your lead magnet. In this episode you'll learn: What the anatomy of a great lead magnet is and how it puts money in your pocket Why most people go about creating their lead magnet the wrong way, and end up capping their customer acquisition potential How to build out a solid suite of lead magnets and maximize your lead generation effortlessly Hope you enjoy!- Graham

Growing your audience is an integral part of running your online business. It is one of the most straight forward ways to scale your income and earn more while doing the same (or less) amount of work.  But so many business owners are scratching their heads when it comes to growing your audience. How do I get discovered? How do I get the word out and make people aware of my business? And maybe most importantly, how do I find the right kind of people that are looking for what I have to sell? I'm going to dive into all of that and more in today's episode. After jumping on this episode you'll know exactly how can grow your audience over time what you need to focus on next to make that happen! In this episode you'll learn: Why so many online business owners struggle to grow an audience (hint: they have it completely backwards) My best slam dunk audience growing marketing strategy, that is both simple, effective and will work 100% of the time How you can find the gems in your marketing strategy, so you can cut your audience growth time in half! Hope you enjoy!- Graham