The Graham Cochrane Show

Is there a science to online business? Is there a repeatable process that you can follow, that will allow you to reproduce success as an online business owner? The answer is: 100% yes! And it is because of this reason, that I show up every single week, teaching you all that I know about running an online business. We need to do away with this notion that running an online business is something special. Don't get me wrong, I love what I do, but if we were to boil down the components that make up my success - the results would be very simple. YOU are special, not the way you run your business. If you're looking for the straight and simple approach to how and why the online business model works - then this episode is for you. I hope and believe that this is an episode that can take procrastination out of the equation, help you punch fear in the face and ultimately get things off the ground - whether if you're looking to start or scale. Once you know the science of online business, you are well on your way to charting your own path to success.  In this episode you'll learn: What the most important components to online business are and why they work Why many online business owners fail, when they start to deviate from the science of online business How the science of online business can help you start or scale your business using very simple approaches Hope you enjoy!- Graham

As with most things in the online business world, growing a membership takes time. When you first start your membership, your main focus is usally to infuse it with valuable content and get people in. But if you want a healthy, best selling and long living membership - you have to think a little bit differently. Bringing in new members to your membership, is actually only one of the five things you can do to scale and grow your membership. If you target these five things in your membership, you will ensure that it is healthy and as profitable as possible.  If you’re looking to take things to the next level with your membership in 2022, then this is the video for you. Let’s crank these five levers in your membership and scale it using these proven strategies!In this episode you’ll learn: Why running a membership is so much more than bringing people in How you can scale your membership and turn it into a perennial best seller, by just applying a few strategic moves! 5 counter intuitive levers that you can pull to make sure your membership stays healthy and profitable Hope you enjoy!

Way back in 2010, I launched my very first online course. It didn't make me much money, but it changed the course, (no pun intended) of my life forever. I'm a humongous fan of online courses as are many people. And it seems like everyone and their mom is looking into launching an online course, but the reality is that everyone and their mom will actually not launch an online course. Even the most active people snooping around on the internet, maybe that's you looking into how to launch an online course, will not actually launch. There's four big reasons why most people, even the ones who are most researched and most interested and most likely to launch - won't actually launch. In today’s episode I want to break down these four reasons of why most people won't launch and help you actually launch your course this year. My goal is to give you that swift kick in the pants to take action in 2022 and beyond, because launching that first online course could definitely change the course of your life forever. In this episode you’ll learn: Why launching a course is so much more than just putting in the work What limiting beliefs you probably have (because I have them too) that are keeping you from actually launching What you need to do in 2022, to finally launch and change the course of your life! Hope you enjoy!

For many online business owners, selling can be viewed as a hard thing to pull off.But when we break it down into its core components - selling is a really simple concept to wrap your head around. Selling in the online business world can often be presented as this complex and advanced activity, leading people to shy away from it and consequently a lot of money is left on the table. But today I’m hoping to offer another perspective. One that is more simple to wrap your head around and will definitely set you up for success with selling. Whether it is courses, coaching or other products - after this episode you will know the core concepts of how to sell anything to anyone. In this episode you’ll learn: Why selling is misunderstood and turned into an overcomplicated process  What the two most important selling components are and how they can help you become a master seller What you do need to focus on right now to increase your revenue with whatever you’re selling Hope you enjoy!

I've said it a million times, and I'll say it a million times more: reaching six figures is not hard. You need the right components in place coupled with discipline and a whole lot of patience. Although reaching six figures can take a lot of time, it doesn't make the work you need to put in any harder. One who understands all this on an expert level is my student Antoine Michaud, who is in my Six figure coaching community (6FC). He recently reached six figures in his business and is doing 12k months on a consistent basis. To commemorate this massive achievement and to help others in our community to do the same, he posted a brilliant list of 13 steps he took that helped him reached these phenomenal numbers. Here's what Antoine says: "When I first joined 6FC, I was averaging 2k-3k/months, but I was confident that I could take it to the next level by applying what Graham was teaching in the masterclasses. But mostly, I knew I could achieve a lot just by staying the course with my content marketing strategy. None of these 13 steps alone have made an incredible impact to reach six figure. It's rather the added benefits of a little bit of all of them that made a big difference for me! 4 years ago, I was just another guy playing guitar on YouTube with way too much reverb :-) who knew this could lead to a highly profitable and highly fulfilling business?"  So in today's episode, I wanted to dive into these 13 steps and dissect the thoughts behind each one. Here's to six figures and beyond! In this episode you’ll learn: The power of small incremental adjustments made over a long period of time 3 counter intuitive ideas that makes all the difference in reaching six figures Why simplification actually is the secret sauce in scaling your business  Hope you enjoy!

It might be hard to believe, but 2021 is coming to an end. Hopefully you've had an interesting year with a lot of wins to celebrate. Or maybe, this year wasn't at all what you'd hoped it would be but you are taking those insights and coming up with a new strategy for 2022. I have so much to be grateful for this year. I've seen a lot of growth, both on a personal level and on the business side as well. Many of my wins were calculated and expected, which was really amazing to see. But some things came as a total surprise to me and made me change my strategy in certain areas. Today I wanted to share all my insights and take you behind the scenes, looking at both my personal and business wins and challenges. I also want to share some knowledge nuggets that played a big part in making 2021 the great year it was for me. In this episode you’ll learn: My personal best and worst moments and how they affected my business activities What surprised me about 2021 for my business and how that lead to an amazing experience My three knowledge nuggets for the year and why you should implement these for 2022 Happy new year, let's make 2022 the best year for your business yet! - Graham

Selling is an integral part of running an online business. If you don't sell, you don't make many - a simple equation that everyone understands. So, if we want to make more money, we should be selling more right? Well, it is actually a little more complicated than that. When it comes to selling online, most online business owners are actually selling too early, and end up leaving a lot of money on the table. Your audience isn't standing around waiting to buy any offer that comes their way, no matter how good that offer is. They actually have to be made ready to buy from you - a small change that makes all the difference. Today I want to make sure you're not leaving any money on the table. I want you to first investigate if you are indeed selling too early, and if that's the case I'm going to offer you a better system that will hands down put more money in your pocket. In this episode you’ll learn: How to know if you're selling too early and what to do about it The simple formula I use to make sure I'm selling at the right time to maximize revenue 4 simple steps that will change the way you view selling and how to convert your leads  Hope you enjoy!- Graham

The Internet can be a scary place. Especially if you are a content creator. If you've been putting out content for any length of time, then chances are you have dealt with some haters. People who hold nothing back in their comments, letting you know exactly where they think you've gone wrong and how you've made their lives miserable (Which of course isn't true!) It's no wonder that many online business owners are dragging on publishing content, they're probably scared to death of the haters that might be lurking out there! A long time ago, I made a promise to myself to not let fear dictate my actions inside my business. And that promise eventually allowed me to form a solid strategy for dealing with haters online. So today, I want to share that strategy with you, so you can move past hateful feedback in any shape or form so that it doesn't affect you or your business in any way. With this video I'm going to get you to publish your content, serve your email list and create your amazing products - all without a single hater standing in the way. In this episode you’ll learn: How to know exactly how to respond to any hateful comment, based on my three levels of haters The 3 things you absolutely SHOULD AVOID when interacting with haters on any platform How haters can actually serve you and eventually put money in your pocket  Hope you enjoy!- Graham

When you're trying to run and grow your online business, oftentimes we're in the process of adding things. We're constantly adding new products, new strategies, collaborations, and new moving parts to our businesses, while also wanting to incorporate new routines, books, and side projects to realize the visions we have for our lives and businesses. With the new year waiting around the corner, I think a lot of business owners feel drawn to the adding mentality because it is so heavily associated with newness. But today I want to turn things upside down. I believe it is equally important to take things out, to stop doing the things that aren't contributing to your life and business. We don't have to add things all the time, in fact, I think we probably add more things to our lives than we have margin for. If you want to add clarity, a sense of calm, mental bandwidth, and intentionality to your life and business - then this episode is for you. Here are 3 things I'm quitting next year. In this episode you’ll learn: Why adding more to your life and business could actually be hurting your progress The three things I'm going to quit to bring more clarity and intentionality to my life and business Why small adjustments are the most powerful for your business and how you can stay in your comfort zone while still achieving massive change in 2022  Hope you enjoy!

We've all been there. You spend hours and hours on a Youtube video, but then when its finally published and out there for the world to see, it gets little to no engagement. What happened? There are about a million different reasons why a video on Youtube gets a mediocre response, but often times we end up looking at the wrong things. We can become frustrated with not knowing what to do, so we end up questioning everything and we enter into paralysis by over analysis. Well today, I want to provide you with a simple approach to increase your engagement with your videos on Youtube, by looking at three different areas that you can improve today. You won't be overwhelmed, you won't over analyze and most importantly you'll be able to focus on what's actually important! Let's give your Youtube videos a boost! In this video you’ll learn: The 3 most important areas to look at, if your Youtube video isn't performing How to draw your audience attention towards your videos and keep them watching The No.1 thing you should avoid when creating your videos, to increase your engagement potential Hope you enjoy!