The Graham Cochrane Show

I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride. Even though most of us realize that the above statement is a fact, there are still some people that say otherwise. "Graham, you just got lucky!". "Graham, you just started at the right time!" "Graham, I don't have all the resources you had!" The truth is I started my first business with absolutely nothing, worked my way towards success - and you can do the same. That's why in this video, I wanted to talk you through step by step what I would do if I had to start all over, in hopes to inspire you and show you that starting a business isn't a fluke. When done right, it can be a reality waiting to happen... In this episode you’ll learn: The 8 steps I would take to get my business off the ground and start attracting an audience What to avoid when starting from zero, to make the most impact with your audience The fastest way to make great money online - even if you're just starting out  Hope you enjoy!

There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative. Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular email sale spree, does not dictate what email marketing actually is. Email marketing is a wonderful value interaction and I believe at the heart of it, good email marketing is made up of 4 essential types of emails. If you're not sending these to your audience, you are missing out big time. Let's make sure your email marketing is where it needs to be! In this episode you’ll learn: The 4 essential types of email that has been the main driver for my email list growth for both of my brands Why most online business owners fail in growing their email list How to implement and use these emails to speed up your own email list growth Hope you enjoy!- Graham

If you've been a follower of mine for just about any length of time, you know that 'The 4 Hour Work Week' is a favorite book of mine. It is one of two books that I re-read every single year. This book holds a special place in my heart since it played such a huge role in getting my first online business started and introduced me to the wonderful concept of working less. Even though this book generated a lot of hype when it first came out and has established itself as a go-to resource for business, we need to address the elephant in the room. It has been 14 long years since this book came out and the world has changed dramatically from the way it was in 2007. Is the 4-hour workweek outdated? Is it still worth reading and can it still actually help you in your online business journey? Or is it speaking to a narrative that no longer exists and therefore should be left on the shelf? Well, that's the question we'll be answering today... In this episode you’ll learn: Why I think the 4-hour workweek is even more relevant today than 14 years ago The 4 best highlights of the book that you can actually implement today How this book impacted me and my business and why I re-read it every single year  Hope you enjoy!

What does it take to scale your online business? Many people believe that the end all be all is to sell more of your product to more people. And while that is true to a large degree, most business owners are actually leaving money on the table without even knowing about it. When it comes to scaling your business, we have to understand that our current pool of customers are the ones most likely to buy from us. Meaning that if we offer them something else that's really valuable and a good fit, they'll probably do business with us again. And to make things even more interesting, some of our customers are willing to spend way more with us, than most of our audience. When we put these two factors together, the strategy becomes super clear. We need to offer more products at different price points. We need to have a product suite. And today I'm going to show you how to do exactly that... In this episode you’ll learn: What a product suite is and why you need one The six different types of products you can create to scale your business How to think about the future of your business and create a plan that will put more money in your pocket Hope you enjoy!

When it comes to online business, I am a huge advocate of working less (which you probably know by now I've you've been paying attention). At one point in time, I was very protective of the tasks and routines I had that made up my business, but nowadays I make an effort to scale down the work I do each year. Many of the things I eliminate or delegate are things that I don't need to do or things I don't really want to do. But with each year that this refining process takes place, there is always one thing that stays the same. One thing that I've always done and will continue to do, probably till the end of my days. What is that thing? Content. Content is the main driver of your business. If you and I stop making content, our businesses will eventually cease to make money. So in today's episode, I want to give you a straight answer (and maybe a kick in the pants) when it comes to creating content. (Hint: You can't stop making it! EVER!) In this episode you’ll learn: What the number one rule of running an online business is The two hats or roles you take on every single day in your business and what they mean for your content creation How I was able to create one of my best pieces of content, even though I just came off an intense disagreement with my wife - and what you can learn from that story Hope you enjoy!

It's not that often I share personal stories of my own business journey. I can share examples from my own experience here and there in my teaching, but it's rare that I dive deep into just the personal stories in one whole episode. Part of that relates to fear. Fear of not providing value and helping you move forward with your business. I want this podcast to be didactic and actionable, which can be hard to incorporate into a personal story. But I today I'm going to go against my usual approach and share a tough personal story of the day I almost quit everything. My business, making content, selling products - EVERYTHING. This is going to be a story that has some dark elements to it, but in the end it all took a turn for the better (thank God!). I hope this can inspire you and give you that push to keep going in dark times. In this episode you’ll learn What actually happened that made me want to quit everything in my business Why I ended up not quitting, and what changed to turn things around The 4 components you need to have in place in your business, to make sure you don't quit and always keep going Hope you enjoy!

As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition. When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that cemented the idea for you that this is a fantastic brand that I'm going to tell my friend about and come back to again and again? Most likely, you were dealing with a magnetic brand. One that has a specific set of values in place that creates an attractive environment, which in turn will generate superfans. What are those values you ask? Well, I believe there are three values in particular that you should know about and implement into your own business, to create experiences that makes people seek YOU out, rather than the other way around. In this video you’ll learn: 3 powerful values that you MUST have in place if you hope to create a magnetic brand that draws people in Why people think about the values the wrong way and how you can escape these mental scripts How to generate a genuine and long-lasting following with your audience Hope you enjoy!- Graham

Marketing is something we all have a relationship with, whether we know it or not. We can all remember that warm and fuzzy feeling we got making a special purchase or interacting with a brand that went above and beyond for us. But most people don't associate that kind of interaction with marketing. In fact, marketing for them is something completely different. Something that leaves a bad taste in your mouth and something you don't want to associate with, especially when you're running an online business. This friction about what marketing is, calls for some myth-busting, which is exactly what we're going to look at today. I'm here to tell you that all those past warm and fuzzy interactions you've had with different brands, is exactly what marketing is and what it should be. Let's look at what these myths are and come back to the heart of great marketing for our businesses. In this episode you’ll learn The five biggest myths of marketing and why you probably believe them How these myths might have caused you to think and do things a bit differently in your business and how to break these mental scripts The better and more truthful alternative to all these myths, that you can implement in your own business right now Hope you enjoy!

An email funnel is the backbone of your business. It allows you to add value, sell products automatically and most importantly work less since you don't need to be physically present for your email funnel to do its magic. But what makes an email funnel great? What are the essentials of a great email funnel? Is it something you actually can control or is just a matter of finding the right audience? The answer might come as a surprise to you, because this works in two different ways. I believe there are three essential elements that you must have in place for your email funnel to thrive and push your business forward, both in terms of revenue and brand awareness. So if you're just getting ready to setup your first ever email funnel, then this video is for you. But you can also use this video as a quality checker, to see if your current email funnel has all of these three elements in place. Because if you don't, then you are missing out on report, revenue and relationship. In this epsiode you’ll learn: The three essential email funnel elements that you MUST have in place for your email funnel to perform its very best Why most business owners fail in constructing an email funnel that actually performs and what you can do to avoid that scenario How my email funnel strategy evolved over time and what trends I saw with my audience, that you can pick up on and take advantage of as well Hope you enjoy!

We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. These two models both have huge flaws that you need to know about. And ultimately I believe that there is a better way to reap all the rewards of retirement, without being stuck with either of these two models. Today I hope to change your mind about retirement. In this podcast I'm going to intentionally shake things up a bit and challenge ideas that we as a society has held for many years. And then I want to offer you a way better alternative towards retirement and hopefully guide and start you on a new path towards financial freedom and independence. In this podcast you’ll learn: Three major flaws about our traditional model of retirement and why you need to jump off it as soon as possible Why the FIRE movement, demands too much of you and will have you severely decrease your quality of life What the better alternative is towards retirement and how you can start implementing it TODAY. Hope you enjoy! - Graham