The Graham Cochrane Show

Whether you realize it or not, you already have the knowledge, passion, and skills to create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started. But in the sea of great ideas that we all might have, how do we find the one that is actually profitable? And what do we do once we have that idea? How do we turn on the profit generating machine?Today I want to guide you through one of the first chapters of my upcoming book 'How To Get Paid For What You Know' (drops March 22nd). This chapter is all about finding your profitable idea using what I call  'The Three-Part Profitability Framework'. After this episode, you'll know what your profitable idea really is and what the next step is for your business to ensure it becomes a success.In this episode you'll learn: The step by step process to finding and validating your profitable idea Why following your passion, could actually be the wrong way to go How the three part profitability framework can help you maximize your revenue for your business Hope you enjoy!- Graham

Reaching six figures is quite the achievement.  Many people say that the first $100k is the hardest and in my experience there is definitely truth to that statement. But I would say that the push towards reaching seven figures is a lot harder, at least at face value.  When you’re earning six figures and you’ve set your sights on seven figures (which happens to almost all six figure earners by the way) your mind starts telling you a bunch of weird things and you are led to believe that everything has to fundamentally change for seven figures to even be a possibility.  And that’s exactly where the problem is. The real obstacle of reaching seven figures is on mental level, not on a practical level. And today I’m going to unpack what that looks like and unchain you from any mental scripts you might have, that could be holding you back from earning a seven figure income.  Let’s get you unstuck from six figures. Let’s open up the door to seven figures, because that doors opens a lot easier than you might think. In this episode you’ll learn: What mental scripts are holding you back from reaching seven figures Why reaching seven figures is a lot easier than you might think What practical steps you need to have in place to open the doors for a seven figure income Hope you enjoy! - Graham

What does it take to create a successful and profitable business that doesn’t require a huge team? And what is the main driver behind reaching the seven figure mark with such a business? If you knew the answer to these questions and had access to the data and the research of how small and no team businesses can grow to seven figures - would that be valuable information for you to have? I’m sure it would. And that’s exactly what I’m going to share with you today. My friend and author colleague Elaine Pofeldt has written a new book about this very subject called: ”Tiny business, big money”. Elaine Pofeldt is an independent journalist specializing in entrepreneurship. Her work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. Recently I sat down with Elaine and talked about her findings when writing ’Tiny business, big money’ and we also covered a lot of interesting topics for small business owners - or as Elaine likes to call them, micro businesses. What’s inside this episode: The surprising statistics of how long it takes for a micro business to reach the seven figure mark The importance of automation in your business and how that can be the secret sauce of scaling The counter intuitive things you should focus on to grow your micro business, while also protecting your personal time and avoiding burn out.   Make sure to pick up Elaine's new book!Hope you enjoy!- Graham

If there’s one thing online business owners are insecure about it is pricing. What should I price my products at? How do I know I have the right price? What prices are my competitors using? Will my launch fail because of the price I’ve set? The list of insecurities goes on and on.  Well today all that is about to change. In this video I want to guide you through one of my favorite strategies to remove any and all pricing insecurities. This wonderful strategy is called: Price elasticity.  No more uncertainty. No more pricing insecurities. No more second guessing. After this video, you’ll have everything you need to run your business with a solid pricing strategy. Relax, sit back and take in the wonderful resourcefulness that is Pricing elasticity. In the episode you’ll learn: Why there is no such thing as ”the right price” and what the better alternative is How price elasticity can help you increase your revenue effortlessly How to remove all pricing insecurities once and for all Hope you enjoy! - Graham

Today I want to do something a little different.  As business owners, we are constantly bombarded with the latest flashy trends on why online courses are the answer to most of our problems. Don’t get me wrong, I love online courses. They have been the backbone of both of my two seven figure businesses, but very rarely do you hear the real truth about online courses. I am in this space because I want to give you the truth. It might not be flashy, it might not be what you always want to hear - but I believe the truth is going keep you in the space the longest and lead you to success. So today we’re going to cover the truth about online courses. We’re going to touch on the big realizations that nobody really talks about. Why? Because I want to prepare you for what’s to come and to ultimately ensure that your online courses become the success that you want them to be. In this episode you'll learn: What most online business owners completely miss about online courses The real stats and secret metrics of online courses that most online business guru's never tell you! The must-have mindset you need to have, in order to make sure your online courses have a fighting chance of becoming best sellers Hope you enjoy!- Graham

Is there a science to online business? Is there a repeatable process that you can follow, that will allow you to reproduce success as an online business owner? The answer is: 100% yes! And it is because of this reason, that I show up every single week, teaching you all that I know about running an online business. We need to do away with this notion that running an online business is something special. Don't get me wrong, I love what I do, but if we were to boil down the components that make up my success - the results would be very simple. YOU are special, not the way you run your business. If you're looking for the straight and simple approach to how and why the online business model works - then this episode is for you. I hope and believe that this is an episode that can take procrastination out of the equation, help you punch fear in the face and ultimately get things off the ground - whether if you're looking to start or scale. Once you know the science of online business, you are well on your way to charting your own path to success.  In this episode you'll learn: What the most important components to online business are and why they work Why many online business owners fail, when they start to deviate from the science of online business How the science of online business can help you start or scale your business using very simple approaches Hope you enjoy!- Graham

As with most things in the online business world, growing a membership takes time. When you first start your membership, your main focus is usally to infuse it with valuable content and get people in. But if you want a healthy, best selling and long living membership - you have to think a little bit differently. Bringing in new members to your membership, is actually only one of the five things you can do to scale and grow your membership. If you target these five things in your membership, you will ensure that it is healthy and as profitable as possible.  If you’re looking to take things to the next level with your membership in 2022, then this is the video for you. Let’s crank these five levers in your membership and scale it using these proven strategies!In this episode you’ll learn: Why running a membership is so much more than bringing people in How you can scale your membership and turn it into a perennial best seller, by just applying a few strategic moves! 5 counter intuitive levers that you can pull to make sure your membership stays healthy and profitable Hope you enjoy!

Way back in 2010, I launched my very first online course. It didn't make me much money, but it changed the course, (no pun intended) of my life forever. I'm a humongous fan of online courses as are many people. And it seems like everyone and their mom is looking into launching an online course, but the reality is that everyone and their mom will actually not launch an online course. Even the most active people snooping around on the internet, maybe that's you looking into how to launch an online course, will not actually launch. There's four big reasons why most people, even the ones who are most researched and most interested and most likely to launch - won't actually launch. In today’s episode I want to break down these four reasons of why most people won't launch and help you actually launch your course this year. My goal is to give you that swift kick in the pants to take action in 2022 and beyond, because launching that first online course could definitely change the course of your life forever. In this episode you’ll learn: Why launching a course is so much more than just putting in the work What limiting beliefs you probably have (because I have them too) that are keeping you from actually launching What you need to do in 2022, to finally launch and change the course of your life! Hope you enjoy!

For many online business owners, selling can be viewed as a hard thing to pull off.But when we break it down into its core components - selling is a really simple concept to wrap your head around. Selling in the online business world can often be presented as this complex and advanced activity, leading people to shy away from it and consequently a lot of money is left on the table. But today I’m hoping to offer another perspective. One that is more simple to wrap your head around and will definitely set you up for success with selling. Whether it is courses, coaching or other products - after this episode you will know the core concepts of how to sell anything to anyone. In this episode you’ll learn: Why selling is misunderstood and turned into an overcomplicated process  What the two most important selling components are and how they can help you become a master seller What you do need to focus on right now to increase your revenue with whatever you’re selling Hope you enjoy!

I've said it a million times, and I'll say it a million times more: reaching six figures is not hard. You need the right components in place coupled with discipline and a whole lot of patience. Although reaching six figures can take a lot of time, it doesn't make the work you need to put in any harder. One who understands all this on an expert level is my student Antoine Michaud, who is in my Six figure coaching community (6FC). He recently reached six figures in his business and is doing 12k months on a consistent basis. To commemorate this massive achievement and to help others in our community to do the same, he posted a brilliant list of 13 steps he took that helped him reached these phenomenal numbers. Here's what Antoine says: "When I first joined 6FC, I was averaging 2k-3k/months, but I was confident that I could take it to the next level by applying what Graham was teaching in the masterclasses. But mostly, I knew I could achieve a lot just by staying the course with my content marketing strategy. None of these 13 steps alone have made an incredible impact to reach six figure. It's rather the added benefits of a little bit of all of them that made a big difference for me! 4 years ago, I was just another guy playing guitar on YouTube with way too much reverb :-) who knew this could lead to a highly profitable and highly fulfilling business?"  So in today's episode, I wanted to dive into these 13 steps and dissect the thoughts behind each one. Here's to six figures and beyond! In this episode you’ll learn: The power of small incremental adjustments made over a long period of time 3 counter intuitive ideas that makes all the difference in reaching six figures Why simplification actually is the secret sauce in scaling your business  Hope you enjoy!