The Graham Cochrane Show

It might be hard to believe, but 2021 is coming to an end. Hopefully you've had an interesting year with a lot of wins to celebrate. Or maybe, this year wasn't at all what you'd hoped it would be but you are taking those insights and coming up with a new strategy for 2022. I have so much to be grateful for this year. I've seen a lot of growth, both on a personal level and on the business side as well. Many of my wins were calculated and expected, which was really amazing to see. But some things came as a total surprise to me and made me change my strategy in certain areas. Today I wanted to share all my insights and take you behind the scenes, looking at both my personal and business wins and challenges. I also want to share some knowledge nuggets that played a big part in making 2021 the great year it was for me. In this episode you’ll learn: My personal best and worst moments and how they affected my business activities What surprised me about 2021 for my business and how that lead to an amazing experience My three knowledge nuggets for the year and why you should implement these for 2022 Happy new year, let's make 2022 the best year for your business yet! - Graham

Selling is an integral part of running an online business. If you don't sell, you don't make many - a simple equation that everyone understands. So, if we want to make more money, we should be selling more right? Well, it is actually a little more complicated than that. When it comes to selling online, most online business owners are actually selling too early, and end up leaving a lot of money on the table. Your audience isn't standing around waiting to buy any offer that comes their way, no matter how good that offer is. They actually have to be made ready to buy from you - a small change that makes all the difference. Today I want to make sure you're not leaving any money on the table. I want you to first investigate if you are indeed selling too early, and if that's the case I'm going to offer you a better system that will hands down put more money in your pocket. In this episode you’ll learn: How to know if you're selling too early and what to do about it The simple formula I use to make sure I'm selling at the right time to maximize revenue 4 simple steps that will change the way you view selling and how to convert your leads  Hope you enjoy!- Graham

The Internet can be a scary place. Especially if you are a content creator. If you've been putting out content for any length of time, then chances are you have dealt with some haters. People who hold nothing back in their comments, letting you know exactly where they think you've gone wrong and how you've made their lives miserable (Which of course isn't true!) It's no wonder that many online business owners are dragging on publishing content, they're probably scared to death of the haters that might be lurking out there! A long time ago, I made a promise to myself to not let fear dictate my actions inside my business. And that promise eventually allowed me to form a solid strategy for dealing with haters online. So today, I want to share that strategy with you, so you can move past hateful feedback in any shape or form so that it doesn't affect you or your business in any way. With this video I'm going to get you to publish your content, serve your email list and create your amazing products - all without a single hater standing in the way. In this episode you’ll learn: How to know exactly how to respond to any hateful comment, based on my three levels of haters The 3 things you absolutely SHOULD AVOID when interacting with haters on any platform How haters can actually serve you and eventually put money in your pocket  Hope you enjoy!- Graham

When you're trying to run and grow your online business, oftentimes we're in the process of adding things. We're constantly adding new products, new strategies, collaborations, and new moving parts to our businesses, while also wanting to incorporate new routines, books, and side projects to realize the visions we have for our lives and businesses. With the new year waiting around the corner, I think a lot of business owners feel drawn to the adding mentality because it is so heavily associated with newness. But today I want to turn things upside down. I believe it is equally important to take things out, to stop doing the things that aren't contributing to your life and business. We don't have to add things all the time, in fact, I think we probably add more things to our lives than we have margin for. If you want to add clarity, a sense of calm, mental bandwidth, and intentionality to your life and business - then this episode is for you. Here are 3 things I'm quitting next year. In this episode you’ll learn: Why adding more to your life and business could actually be hurting your progress The three things I'm going to quit to bring more clarity and intentionality to my life and business Why small adjustments are the most powerful for your business and how you can stay in your comfort zone while still achieving massive change in 2022  Hope you enjoy!

We've all been there. You spend hours and hours on a Youtube video, but then when its finally published and out there for the world to see, it gets little to no engagement. What happened? There are about a million different reasons why a video on Youtube gets a mediocre response, but often times we end up looking at the wrong things. We can become frustrated with not knowing what to do, so we end up questioning everything and we enter into paralysis by over analysis. Well today, I want to provide you with a simple approach to increase your engagement with your videos on Youtube, by looking at three different areas that you can improve today. You won't be overwhelmed, you won't over analyze and most importantly you'll be able to focus on what's actually important! Let's give your Youtube videos a boost! In this video you’ll learn: The 3 most important areas to look at, if your Youtube video isn't performing How to draw your audience attention towards your videos and keep them watching The No.1 thing you should avoid when creating your videos, to increase your engagement potential Hope you enjoy!

I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride. Even though most of us realize that the above statement is a fact, there are still some people that say otherwise. "Graham, you just got lucky!". "Graham, you just started at the right time!" "Graham, I don't have all the resources you had!" The truth is I started my first business with absolutely nothing, worked my way towards success - and you can do the same. That's why in this video, I wanted to talk you through step by step what I would do if I had to start all over, in hopes to inspire you and show you that starting a business isn't a fluke. When done right, it can be a reality waiting to happen... In this episode you’ll learn: The 8 steps I would take to get my business off the ground and start attracting an audience What to avoid when starting from zero, to make the most impact with your audience The fastest way to make great money online - even if you're just starting out  Hope you enjoy!

There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative. Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular email sale spree, does not dictate what email marketing actually is. Email marketing is a wonderful value interaction and I believe at the heart of it, good email marketing is made up of 4 essential types of emails. If you're not sending these to your audience, you are missing out big time. Let's make sure your email marketing is where it needs to be! In this episode you’ll learn: The 4 essential types of email that has been the main driver for my email list growth for both of my brands Why most online business owners fail in growing their email list How to implement and use these emails to speed up your own email list growth Hope you enjoy!- Graham

If you've been a follower of mine for just about any length of time, you know that 'The 4 Hour Work Week' is a favorite book of mine. It is one of two books that I re-read every single year. This book holds a special place in my heart since it played such a huge role in getting my first online business started and introduced me to the wonderful concept of working less. Even though this book generated a lot of hype when it first came out and has established itself as a go-to resource for business, we need to address the elephant in the room. It has been 14 long years since this book came out and the world has changed dramatically from the way it was in 2007. Is the 4-hour workweek outdated? Is it still worth reading and can it still actually help you in your online business journey? Or is it speaking to a narrative that no longer exists and therefore should be left on the shelf? Well, that's the question we'll be answering today... In this episode you’ll learn: Why I think the 4-hour workweek is even more relevant today than 14 years ago The 4 best highlights of the book that you can actually implement today How this book impacted me and my business and why I re-read it every single year  Hope you enjoy!

What does it take to scale your online business? Many people believe that the end all be all is to sell more of your product to more people. And while that is true to a large degree, most business owners are actually leaving money on the table without even knowing about it. When it comes to scaling your business, we have to understand that our current pool of customers are the ones most likely to buy from us. Meaning that if we offer them something else that's really valuable and a good fit, they'll probably do business with us again. And to make things even more interesting, some of our customers are willing to spend way more with us, than most of our audience. When we put these two factors together, the strategy becomes super clear. We need to offer more products at different price points. We need to have a product suite. And today I'm going to show you how to do exactly that... In this episode you’ll learn: What a product suite is and why you need one The six different types of products you can create to scale your business How to think about the future of your business and create a plan that will put more money in your pocket Hope you enjoy!

When it comes to online business, I am a huge advocate of working less (which you probably know by now I've you've been paying attention). At one point in time, I was very protective of the tasks and routines I had that made up my business, but nowadays I make an effort to scale down the work I do each year. Many of the things I eliminate or delegate are things that I don't need to do or things I don't really want to do. But with each year that this refining process takes place, there is always one thing that stays the same. One thing that I've always done and will continue to do, probably till the end of my days. What is that thing? Content. Content is the main driver of your business. If you and I stop making content, our businesses will eventually cease to make money. So in today's episode, I want to give you a straight answer (and maybe a kick in the pants) when it comes to creating content. (Hint: You can't stop making it! EVER!) In this episode you’ll learn: What the number one rule of running an online business is The two hats or roles you take on every single day in your business and what they mean for your content creation How I was able to create one of my best pieces of content, even though I just came off an intense disagreement with my wife - and what you can learn from that story Hope you enjoy!