The Graham Cochrane Show

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?" Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber. As an online business owner, I don't play by the YouTuber rules. I would even go so far as to say I break some of them on a regular basis. But what I get instead, has literally changed the face of my business... In this video you’ll learn: 3 things that YouTubers constantly do, that I go out of my way to avoid to keep feeding leads into my business Why you shouldn't play by the YouTuber rulebook to keep your business moving forward How I leverage YouTube as a platform and get high quality leads to my business by simple changing the purpose of my videos. Hope you enjoy!

If you been a follower of mine for any length of time, you know that I don't sing the praises of Facebook ads. Ever since this brand started I've tried to get you to jump on content marketing as a strategy for growing and building your audience. In plain words, it is just a better strategy. But now, it seems like there might be an even bigger reason to make the switch (if you still haven't joined the content marketing team yet). Facebook ads are up against some major privacy changes that are likely to hit us soon. Great news for just about everyone, but bad news for the ones who are relying on Facebook ads to run their business. In this podcast you’ll learn: - What privacy changes are happening and what it means for online business owners.- How content marketing outshines Facebook ads in just about every area of marketing.- What you should be doing with your marketing and your business moving into the future. Hope you enjoy!

Is your online course really life-changing? Anyone can make an online course, but real transformation and results do not come that easy. You really have to put in the work and go the extra mile to make sure your course has a lasting impression and continues to add value for many years to come.  The sad fact is that most online business owners don’t care about this and don’t see past the sale. They slap something together, sell the dream and jump around the core subject.  Today I wanted to break down the three most important things you need to be doing, to make sure your online course brings life-changing results to your customers.  In this podcast you’ll learn: - My student interaction formula, that I use for all my online courses to enable life-changing results- Why most online courses fail in bringing transformation and real results to their students- How you can add life-changing transformation to your online courses TODAY, with a simple strategy that’s often overlooked Hope you enjoy!

Should you offer lifetime access for your online courses? Online courses usually sit in one of two camps. Either you offer lifetime access to your courses or you offer limited access. Vanessa Lau, a really talented online business owner, recently did a video on why she no longer offers lifetime access and why she switched to a limited access model. Since I 100% believe in the lifetime access model for all of my courses, I wanted to dive in with a response. In this episode you'll learn: Vanessa's reasons for a limited access model, my comments on the limited access model and why I stand by the lifetime access model and why I believe it's the best decision for your business as well. Hope you enjoy!

This past summer I did something crazy. I only worked on Wednesdays. That's right, I pulled off a one day work week for the past 3 months and today I want to break it all down for you. Specifically I want to share with you WHY I did it and the all important HOW I pulled it off. But maybe even more interesting was the WHAT happened (both good and bad) as a result. In this case study (of myself) I breakdown: - The three most important words that lead to working less - The unavoidable fall out of working so few hours - How my business did financially while only working 7 hours a week during a traditionally sluggish season

Most online business owners mistakenly believe the only way to grow their income is get more traffic to their website or sales page. This leads them to dumping money on Facebook ads and self promoting all day on social media. No thank you. What if I told you there was a way to increase your revenue without needing to add a single ounce of traffic to your site? What if I told you there six ways to do that? What you be interested?! In today's episode I break down 6 powerful levers you can use to increase you income anytime you like - all with the exact same amount of traffic you currently have. Hope you enjoy!

If you are a content creator looking to monetize your audience and create some monthly recurring revenue you might have considered these two platforms: Kajabi and Patreon. Both offer you a way to collect payment, monetize your content, and build a community around you and your online presence. But which is the better fit? Full disclosure: I have used both platforms and made money on both as well. And they are VERY DIFFERENT animals entirely. In today's episode I'm going show you the differences between the two and point you in the right direction. Specifically we cover: -Who Patreon is a great fit for -Who Kajabi is a great fit for -And how to build a paid community or "fan club" using both platforms

Feeling like your personality isn't enough for online success? You're not alone! This discussion reveals that charisma isn’t a requirement for audience growth. Discover the three E's of content that truly matter. Gain insights from a YouTube success story achieved without a flashy personality. Learn effective strategies to boost your on-camera charisma and presence. Plus, find out how to build confidence and monetize your content in just 30 days. Authenticity is key—embrace it and watch your audience grow!

If you've launched your online course and you're wondering whether it's best to open and close access to it throughout the year or keep it for sale all the time in an evergreen email funnel or on your website, then you're asking a good question. Like most things in life there's a sweet spot in between. Today I want to share with you how I approach selling my online courses and memberships in two different businesses and give you a framework to apply to your own products. In this episode I'll reveal: -My "Goldilocks" approach to selling online courses -How to approach selling your first online course -The pros and cons of both the launch model and evergreen model

Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email deliverability and thereby increase your chances of making a sale. Inside I cover: Your ideal open rates for a healthy email list Why open rates only tell half the story My favorite tool for ensuring my emails don't go to spam