The Graham Cochrane Show

It's not that often I share personal stories of my own business journey. I can share examples from my own experience here and there in my teaching, but it's rare that I dive deep into just the personal stories in one whole episode. Part of that relates to fear. Fear of not providing value and helping you move forward with your business. I want this podcast to be didactic and actionable, which can be hard to incorporate into a personal story. But I today I'm going to go against my usual approach and share a tough personal story of the day I almost quit everything. My business, making content, selling products - EVERYTHING. This is going to be a story that has some dark elements to it, but in the end it all took a turn for the better (thank God!). I hope this can inspire you and give you that push to keep going in dark times. In this episode you’ll learn What actually happened that made me want to quit everything in my business Why I ended up not quitting, and what changed to turn things around The 4 components you need to have in place in your business, to make sure you don't quit and always keep going Hope you enjoy!

As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition. When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that cemented the idea for you that this is a fantastic brand that I'm going to tell my friend about and come back to again and again? Most likely, you were dealing with a magnetic brand. One that has a specific set of values in place that creates an attractive environment, which in turn will generate superfans. What are those values you ask? Well, I believe there are three values in particular that you should know about and implement into your own business, to create experiences that makes people seek YOU out, rather than the other way around. In this video you’ll learn: 3 powerful values that you MUST have in place if you hope to create a magnetic brand that draws people in Why people think about the values the wrong way and how you can escape these mental scripts How to generate a genuine and long-lasting following with your audience Hope you enjoy!- Graham

Marketing is something we all have a relationship with, whether we know it or not. We can all remember that warm and fuzzy feeling we got making a special purchase or interacting with a brand that went above and beyond for us. But most people don't associate that kind of interaction with marketing. In fact, marketing for them is something completely different. Something that leaves a bad taste in your mouth and something you don't want to associate with, especially when you're running an online business. This friction about what marketing is, calls for some myth-busting, which is exactly what we're going to look at today. I'm here to tell you that all those past warm and fuzzy interactions you've had with different brands, is exactly what marketing is and what it should be. Let's look at what these myths are and come back to the heart of great marketing for our businesses. In this episode you’ll learn The five biggest myths of marketing and why you probably believe them How these myths might have caused you to think and do things a bit differently in your business and how to break these mental scripts The better and more truthful alternative to all these myths, that you can implement in your own business right now Hope you enjoy!

An email funnel is the backbone of your business. It allows you to add value, sell products automatically and most importantly work less since you don't need to be physically present for your email funnel to do its magic. But what makes an email funnel great? What are the essentials of a great email funnel? Is it something you actually can control or is just a matter of finding the right audience? The answer might come as a surprise to you, because this works in two different ways. I believe there are three essential elements that you must have in place for your email funnel to thrive and push your business forward, both in terms of revenue and brand awareness. So if you're just getting ready to setup your first ever email funnel, then this video is for you. But you can also use this video as a quality checker, to see if your current email funnel has all of these three elements in place. Because if you don't, then you are missing out on report, revenue and relationship. In this epsiode you’ll learn: The three essential email funnel elements that you MUST have in place for your email funnel to perform its very best Why most business owners fail in constructing an email funnel that actually performs and what you can do to avoid that scenario How my email funnel strategy evolved over time and what trends I saw with my audience, that you can pick up on and take advantage of as well Hope you enjoy!

We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. These two models both have huge flaws that you need to know about. And ultimately I believe that there is a better way to reap all the rewards of retirement, without being stuck with either of these two models. Today I hope to change your mind about retirement. In this podcast I'm going to intentionally shake things up a bit and challenge ideas that we as a society has held for many years. And then I want to offer you a way better alternative towards retirement and hopefully guide and start you on a new path towards financial freedom and independence. In this podcast you’ll learn: Three major flaws about our traditional model of retirement and why you need to jump off it as soon as possible Why the FIRE movement, demands too much of you and will have you severely decrease your quality of life What the better alternative is towards retirement and how you can start implementing it TODAY. Hope you enjoy! - Graham

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?" Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber. As an online business owner, I don't play by the YouTuber rules. I would even go so far as to say I break some of them on a regular basis. But what I get instead, has literally changed the face of my business... In this video you’ll learn: 3 things that YouTubers constantly do, that I go out of my way to avoid to keep feeding leads into my business Why you shouldn't play by the YouTuber rulebook to keep your business moving forward How I leverage YouTube as a platform and get high quality leads to my business by simple changing the purpose of my videos. Hope you enjoy!

If you been a follower of mine for any length of time, you know that I don't sing the praises of Facebook ads. Ever since this brand started I've tried to get you to jump on content marketing as a strategy for growing and building your audience. In plain words, it is just a better strategy. But now, it seems like there might be an even bigger reason to make the switch (if you still haven't joined the content marketing team yet). Facebook ads are up against some major privacy changes that are likely to hit us soon. Great news for just about everyone, but bad news for the ones who are relying on Facebook ads to run their business. In this podcast you’ll learn: - What privacy changes are happening and what it means for online business owners.- How content marketing outshines Facebook ads in just about every area of marketing.- What you should be doing with your marketing and your business moving into the future. Hope you enjoy!

Is your online course really life-changing? Anyone can make an online course, but real transformation and results do not come that easy. You really have to put in the work and go the extra mile to make sure your course has a lasting impression and continues to add value for many years to come.  The sad fact is that most online business owners don’t care about this and don’t see past the sale. They slap something together, sell the dream and jump around the core subject.  Today I wanted to break down the three most important things you need to be doing, to make sure your online course brings life-changing results to your customers.  In this podcast you’ll learn: - My student interaction formula, that I use for all my online courses to enable life-changing results- Why most online courses fail in bringing transformation and real results to their students- How you can add life-changing transformation to your online courses TODAY, with a simple strategy that’s often overlooked Hope you enjoy!

Should you offer lifetime access for your online courses? Online courses usually sit in one of two camps. Either you offer lifetime access to your courses or you offer limited access. Vanessa Lau, a really talented online business owner, recently did a video on why she no longer offers lifetime access and why she switched to a limited access model. Since I 100% believe in the lifetime access model for all of my courses, I wanted to dive in with a response. In this episode you'll learn: Vanessa's reasons for a limited access model, my comments on the limited access model and why I stand by the lifetime access model and why I believe it's the best decision for your business as well. Hope you enjoy!

This past summer I did something crazy. I only worked on Wednesdays. That's right, I pulled off a one day work week for the past 3 months and today I want to break it all down for you. Specifically I want to share with you WHY I did it and the all important HOW I pulled it off. But maybe even more interesting was the WHAT happened (both good and bad) as a result. In this case study (of myself) I breakdown: - The three most important words that lead to working less - The unavoidable fall out of working so few hours - How my business did financially while only working 7 hours a week during a traditionally sluggish season