The Graham Cochrane Show

Copywriting Masterclass: Neville Medhora Reveals His Secrets for Blowing Up Businesses Overnight

May 23, 2023
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ADVICE

Inform, Don't Manipulate

  • Focus on informing customers about your product rather than manipulating them.
  • Transparency is key, as consumers now have more power and access to information.
ANECDOTE

Rave Company Transformation

  • Neville Medhora transformed his rave company overnight by focusing on email marketing and informative copy.
  • He shifted from generic product descriptions to highlighting diverse use cases, leading to his highest revenue day.
INSIGHT

70/30 Rule

  • Neville Medhora developed the "70% content, 30% sales" approach for AppSumo emails.
  • This strategy provided value and avoided overwhelming subscribers with constant sales pitches.
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