Copywriting Masterclass: Neville Medhora Reveals His Secrets for Blowing Up Businesses Overnight
The Graham Cochrane Show
00:00
How to Define Copywriting and How to View It
I think back in the day, there was a lot of scammy copywriters because you would send out direct mail and then you would scam people for whatever product it was. My experience with copywriters is they're very cerebral and they just come out to play when they want to drop the bombs and then go back and hide. I still think there are companies out there that are very scammy. We decline scammy clients. We don't train scammy people. It's a constant battle. And even my students who understand that they need to learn copywriting ... They're embracing it reluctantly.
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