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Copywriting Masterclass: Neville Medhora Reveals His Secrets for Blowing Up Businesses Overnight

The Graham Cochrane Show

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How Long Should Copy Be?

Sugarman: Do you believe that shorter is better than longer, whether it's video or text? I think you don't you want to go long, but not long winded. He says the technology to transmit information is so good now that you can really compress some of these things. Sugarman: You can maybe explain what an hour long documentary took in one minute on a TikTok.

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