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Copywriting Masterclass: Neville Medhora Reveals His Secrets for Blowing Up Businesses Overnight

The Graham Cochrane Show

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The Benefits of Sly Selling

Graham: I don't do any hard selling on any of my free content, YouTube podcast. Get them on the email list and then all the selling happens behind closed doors there. There is some merit that if someone's like thinking about buying your product, right, they may not know all the benefits of it. So remember, I said 70% content, 30% sales. That means if you're putting out an hour long podcast that you got a good like 10, 10 minutes you could talk about your product. And people would still be like, still like the podcast.

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