The Graham Cochrane Show Online Courses are still a MAJOR opportunity (here's why)
9 snips
Oct 31, 2023 Online courses are still a major opportunity despite the perception of saturation. The speaker debunks misconceptions and discusses the benefits and advantages of online courses, including convenience and flexibility. They emphasize the value of online courses for generating passive income and provide tips for creating a profitable course. The importance of a modern course platform and clear promise of transformation is also highlighted.
AI Snips
Chapters
Transcript
Episode notes
Online Courses Are Thriving
- Online courses are not dead; they are just beginning a multi-decade wave of online education.
- The format is popular because it is unified, logical, and offers a clear roadmap for learning.
People Now Understand Courses
- People now finally understand the concept of a video course, making it much easier to sell than in 2010.
- This growing familiarity ensures the video course format will remain relevant for decades.
Preference for One-Time Purchases
- Customers prefer one-time purchase courses over subscriptions, especially amid economic uncertainty.
- One-time purchases reduce commitment fears and are easier to understand and accept.