The Graham Cochrane Show How being boring can make you wealthy w/ Codie Sanchez
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Sep 26, 2023 
Codie Sanchez, an expert in business advice, joins the podcast to talk about the profitability of starting 'boring businesses'. She shares her process for finding and turning around these businesses quickly. Codie believes that a boring business can free you from the rat race and shares easy ways to make them profitable. They also discuss the importance of embracing neurodivergence, building an audience through content creation, and the power of catchy newsletter subject lines.
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Neurodivergence Fuels Contrarian Thinking
- Neurodivergence can be a source of unique thinking and strength in business and investing.
- Embracing differences helps transform perceived victimhood into personal victory and success.
Contrarianism and Leverage in Wealth
- True wealth requires contrarian thinking and being right to seize unique opportunities.
- Audience as a form of leverage is democratized and adds a powerful new dimension to wealth creation.
Leverage Content To Raise Capital
- Use content creation to attract investors instead of chasing them with traditional fundraising.
- Layer audience power on top of capital and labor to maximize business potential.