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How being boring can make you wealthy w/ Codie Sanchez

The Graham Cochrane Show

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The Importance of Newsletter Subject Lines

In this chapter, they discuss the importance of newsletter subject lines and how they can make a big impact in grabbing people's attention. They give examples of catchy subject lines that have been successful in their newsletters, such as ones related to boring businesses like tree trimming and landscaping. They emphasize that words play a significant role in communication and that creators should be mindful of their contractual obligations versus brand requests.

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