The Graham Cochrane Show How to Master Social Media w/ Brock Johnson
Sep 12, 2023
Brock Johnson, a social media expert with over 600k followers, shares his insights on mastering platforms like Instagram. He discusses strategies for sustainable growth, even amidst ever-changing algorithms. Brock recounts how he taught middle-aged mothers to navigate social media, addressing concerns like shadowbanning and optimal posting frequency. The conversation also emphasizes the importance of balancing personal values with business goals and highlights a free 30-day action plan for generating online income, making social media accessible for everyone.
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Starting With Snapchat Safety Course
- Brock Johnson's first business was a rough course teaching moms to keep teens safe on Snapchat.
- It was filmed on his phone in a library room and sold for $19.99 on Kajabi.
Focus On One Platform
- Choose one social media platform to focus most of your effort for faster growth and learning.
- Use tools to repurpose content on other platforms, but avoid growing all platforms at once.
Instagram Growth Takes Time
- Growth on Instagram usually takes years of hard, consistent work, not overnight success.
- Most accounts face slow growth; the algorithm favors content engagement, not shadow banning.