Social media absolutely overwhelms me. If you’ve been following me for some time, you know that I’m mostly hands-off with all things social media. Personally, I’ve found the whole space to be confusing. It’s tough to keep up with what algorithm does what, which platform is hot (and which one has cooled off), and the nuances of how to grow on one platform compared to the other. However, that doesn’t mean that I’m unaware of the power of social media. I have friends who have huge followings, and their business has grown tenfold because of it. That said, I absolutely don’t advise any of my students to shy away from the land of Zuckerberg. What I do advise them to do is to learn how to execute from experts. And when I think of social media experts, the main one that comes to mind is Brock Johnson. Brock has amassed over 600k followers on platforms like Instagram. He’s also helped many other creators learn how to make content that’s engaging and gets people to follow. So if you’ve been wanting to learn how to grow on social media, today’s podcast episode is the answer to your prayers. Because my conversation with Brock will reveal exactly how to grow across platforms in a sustainable way (regardless of what updates the platform makes). In this episode you’ll also learn: How Brock taught middle-aged mothers to master social media. What to do if you think you’re shadowbanned. How frequently you should post. And much, much more. Enjoy!
