The Graham Cochrane Show How to become a high-ticket coach
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Oct 17, 2023 Learn how to raise your coaching prices the right way and dramatically increase your income. Discover the benefits of high-ticket coaching, including filtering out non-serious clients and attracting committed individuals. Understand the psychology behind coaching and how investing in high-ticket coaching leads to better results. Find strategies for determining pricing and selling coaching services. Explore the importance of understanding your audience's challenges and providing customized solutions. Hear about teaching musicians to record music at home on a budget and offering affordable high-ticket coaching with tiered options.
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Avoid Affordability Assumptions
- Don't assume what clients can afford; let them decide.
- Offer premium and free content, avoiding discounts to maintain value.
Free Content Over Discounts
- Provide valuable free content, eliminating the need for discounts.
- Be confident in your free offerings, allowing customers to choose to buy or not.
Price Anchoring
- High-ticket coaching anchors other product prices, making them seem more affordable.
- Use coaching prices as a comparison in sales copy to highlight value.