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How to become a high-ticket coach

The Graham Cochrane Show

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The Benefits of High-Ticket Coaching

This chapter discusses the benefits of charging high prices for one-on-one coaching. The speaker explains how high prices act as an aspirational purchase for students, giving them something to strive for. The chapter also highlights two main reasons why high prices are beneficial: they filter out non-serious clients and attract committed individuals, and they increase client commitment and motivation, leading to better results.

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