The Graham Cochrane Show
The secrets to building a thriving small business w/ Donald Miller
Nov 7, 2023
Donald Miller, author of 'Building a Storybrand' and 'How to Grow Your Small Business', shares his 6 steps for building a thriving small business. They discuss executing a growth plan during uncertain times, focusing on offer and marketing messaging, taking action and breaking down complexity, reverse engineering success, curiosity to learn, transforming statements into questions, and the six areas of improvement.
43:22
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Quick takeaways
- Optimizing leadership, marketing, sales, product optimization, overhead and operations, and cash flow management can lead to massive business growth.
- During uncertain times, having a growth plan in place by sharpening marketing messages, sales processes, and focusing on economic objectives increases the chances of small businesses staying afloat or thriving.
Deep dives
The importance of understanding the six key areas of business
Understanding and improving the six key areas of business can lead to massive business growth. By optimizing these areas, small businesses can scale and thrive. The six areas include leadership, marketing, sales, product optimization, overhead and operations, and cash flow management. Each area plays a crucial role in the success and profitability of the business.
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