The Graham Cochrane Show

The secrets to building a thriving small business w/ Donald Miller

28 snips
Nov 7, 2023
Donald Miller, author of 'Building a Storybrand' and 'How to Grow Your Small Business', shares his 6 steps for building a thriving small business. They discuss executing a growth plan during uncertain times, focusing on offer and marketing messaging, taking action and breaking down complexity, reverse engineering success, curiosity to learn, transforming statements into questions, and the six areas of improvement.
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ADVICE

Growth Plans for Survival

  • Create a growth plan to thrive, even during economic downturns.
  • Sharpen marketing, sales, and vision, and set economic objectives.
ANECDOTE

Donald Miller's COVID Pivot

  • Donald Miller's business faced potential 85% revenue loss during COVID.
  • By implementing a growth plan, they saw a 30% revenue increase and 15% profit increase.
ADVICE

Six Steps to Business Growth

  • Focus on six key areas: leadership, marketing, sales, product, management, and cash flow.
  • Optimize these areas to scale your business effectively.
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