14min chapter

The Graham Cochrane Show cover image

The secrets to building a thriving small business w/ Donald Miller

The Graham Cochrane Show

CHAPTER

Executing a Growth Plan During Uncertain Times

In this chapter, the speakers discuss the decision to write a book on growing a small business during a time of economic uncertainty. They explain the importance of sharpening marketing messages, sales processes, and focus and vision, and recommend having clear economic objectives. They share their own experience of executing a growth plan during the COVID-19 pandemic and seeing a significant increase in revenue and profit.

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