Organic reach on LinkedIn is taking a hit again, sparking hot debates on the platform's direction. Confusion around the removal of Creator Mode and the new AI-generated content screening adds to user frustrations. There's a fresh gaming feature aimed at boosting engagement, but does it really help? The podcast also dives into LinkedIn's immersive video feed, exploring how it affects user experience while breaking down the complexity behind the decline in reach. Tune in for insights and reflections on these pressing topics!

Tracy Bedwell discusses the enduring value of leveraging LinkedIn™️ Groups for professional networking. Topics include navigating smaller niche groups, optimizing regional engagement, the removal of group messaging, and the importance of active engagement for broadening audience reach.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️. This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA .

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question... Can AI be used in a credible, authentic and ethical way on LinkedIn™️? That plus... New - Company page premium inc' Who viewed your company page' An improved 'Premium benefits' page plus a special offer Why the new 'Recruiters verification badge' is a disgrace! Post search results now favour Articles A great new option for profile custom buttons An interesting piece on Colla'boring'ative articles! Post of the week

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry. I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover; How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs! His very sports orientated childhood and his (and his fathers) obsession with Lacrosse The benefits of focus and determination to achieve his potential in lacrosse How he attended 4 high schools in 5 years experiencing bullying at every turn Tough love from his father Why he gave up lacrosse and rebuilt his identity Dealing with authority (when you know they are wrong) The 1000 Origami Crane Challenge and how it changed him Completing a challenging 2,200-mile trek along the Appalachian Trail Quitting law school The difference between moving on and giving up How a random comment from a stranger "You could always live on a boat" led him to the maritime industry. How he negotiated for and bought his first boat How he taught himself to sail his first voyage from New York to Boston Finding a new community of boat owners Becoming a boating entrepreneur as an outsider to the industry Artificial intelligence and the maritime industry

This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions Gillian Whitney   Kevin D. Turner  Tiina Jarvet Richard van der Blom  Also in this edition; New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week

My thoughts and feedback on Uplift Live UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

Exploring the potential for all LinkedIn users to create newsletters, mysterious 'Who viewed your profile' filter, AI enhancements driving Premium subscriptions, sneaky way to get free Premium, assessment of native AI post generation, and a remarkable LinkedIn post of the week.

Explore the shift from followers to connections on LinkedIn, with insights on new tools for staff retention. Discuss the impact of personal engagement on the algorithm and the importance of networking efficiently. Delve into managing notifications and feeds on LinkedIn, and reflect on intentional connections and International Women's Day.