What drives you to post on LinkedIn? The discussion challenges listeners to reflect on their goals and objectives. The podcast dives into innovative AI tools for crafting posts and reveals the privacy dilemmas in direct messaging. It further tackles the decline of organic reach due to algorithm changes and stresses the value of meaningful engagement over chasing virality. Understanding your audience is key for creating impactful content, along with strategic contrasts in business development methods. It's a thought-provoking exploration of social media engagement!
Understanding your posting motivations on LinkedIn is crucial for achieving your intended objectives and improving post relevance.
While AI tools for post drafting offer potential, they pose challenges in maintaining personal voice and authenticity in content.
The drop in organic reach necessitates a focus on creating high-quality content that resonates with well-targeted audiences to maintain visibility.
Deep dives
Purpose of Posting on LinkedIn
Understanding the motivations behind posting on LinkedIn is essential for maximizing effectiveness. The podcast presents a discussion around whether content should primarily focus on engagement or serve other objectives, such as eliciting conversations in private messages. The host emphasizes the importance of having a clear purpose for each post, suggesting that content creators should regularly assess if they are meeting their stated goals. By scrutinizing your reasons for sharing content, you can improve the quality and relevance of your posts to achieve better outcomes.
AI Tools for drafting posts
A new feature was introduced for creating posts using AI, which briefly captured attention before disappearing from the platform. The host experienced difficulties while trying to utilize the AI drafting tool, which highlights the challenges associated with emerging technology. While the idea of using AI for content generation holds potential, it raised concerns about maintaining personal voice and authenticity in posts. This discussion underscores the need for users to balance leveraging technology while ensuring their unique perspectives and insights remain central.
Premium Account Perks
The podcast discusses newly discovered perks associated with LinkedIn's premium membership, shedding light on options available to those who upgrade their accounts. Listeners learn about offers that include free access to meditation apps, Microsoft 365 subscriptions, and therapy sessions. Although the host noted that not all premium users receive these benefits, they still represent significant value for many. The discussion prompts users to periodically review their premium account features to maximize benefits.
Organic Reach Challenges
A significant drop in organic reach on LinkedIn has been reported, stirring frustration among users regarding visibility for their posts. The host argues that while users are experiencing a decrease in impressions, the situation may not be as dire as it seems, particularly for well-targeted content. Engagement levels, while decreasing, are crucial for maintaining visibility and should be considered in the broader context of content strategy. This perspective encourages content creators to focus on producing high-quality, relevant posts that resonate with the right audience, regardless of the fluctuating organic reach.
Engagement vs. Direct Responses
The conversation centers around the merits of posting for engagement as opposed to creating content aimed at fostering direct conversations in private messages. The host critiques the notion that low engagement can be a deliberate strategy for driving discussions in DMs, arguing that such an approach risks limiting visibility. Successful content should ideally encourage both public interactions and private conversations, as these contribute to establishing credibility and influence. Ultimately, the discussion highlights the balance between creating content that invites engagement while strategically managing conversations that lead to deeper connections.
What are your objectives and are you achieving them?
This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.
So I thought I would share my thoughts in this weeks episode.
That plus;
Drafting a post with AI✧
Premium perks
Forwarding DM's
More thoughts on organic reach (the lack of)
Post of the week
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