Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users cover image

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Why do you post?

Aug 31, 2024
What drives you to post on LinkedIn? The discussion challenges listeners to reflect on their goals and objectives. The podcast dives into innovative AI tools for crafting posts and reveals the privacy dilemmas in direct messaging. It further tackles the decline of organic reach due to algorithm changes and stresses the value of meaningful engagement over chasing virality. Understanding your audience is key for creating impactful content, along with strategic contrasts in business development methods. It's a thought-provoking exploration of social media engagement!
01:03:18

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding your posting motivations on LinkedIn is crucial for achieving your intended objectives and improving post relevance.
  • While AI tools for post drafting offer potential, they pose challenges in maintaining personal voice and authenticity in content.

Deep dives

Purpose of Posting on LinkedIn

Understanding the motivations behind posting on LinkedIn is essential for maximizing effectiveness. The podcast presents a discussion around whether content should primarily focus on engagement or serve other objectives, such as eliciting conversations in private messages. The host emphasizes the importance of having a clear purpose for each post, suggesting that content creators should regularly assess if they are meeting their stated goals. By scrutinizing your reasons for sharing content, you can improve the quality and relevance of your posts to achieve better outcomes.

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