Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users cover image

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Latest episodes

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Nov 16, 2024 • 1h 5min

How not to prune your connections!

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! LinkedIn shares tips for posting short videos. LinkedIn's new 'Build your voice' hub. Post of the week I also briefly talk about this brilliant post from Richard van der Blom
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Nov 9, 2024 • 1h 5min

The LinkedIn™️ TOFU Myth!

This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week
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Nov 2, 2024 • 43min

Disappearing Connections!

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week
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Oct 19, 2024 • 44min

How To Fix The Services Marketplace!

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year.  But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented. This is what I think they could do to improve it.
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Oct 12, 2024 • 1h 8min

Genuine Connections, Lasting Impact

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are; Have LinkedIn™️ really stopped training their AI with our content? A few new features and a couple of retirements! Is LinkedIn one of the worst social media platforms for your privacy? LinkedIn™️ want you to show personality without being 'personal' An update to Dwell time. Post of the week
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Sep 23, 2024 • 1h

The new video feed criteria

Discover the essentials for crafting impactful videos on LinkedIn, including why they should be under 60 seconds and the importance of captivating headlines. Learn about the latest features, like sharing quotes from articles, and the sneaky privacy updates that slipped in without much warning. The discussion also tackles ongoing job scams and the challenges of LinkedIn's profile verification system. Plus, catch a highlight of the post of the week that showcases effective content.
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6 snips
Sep 7, 2024 • 50min

Overthinking Content

Many struggle to post on LinkedIn due to overthinking, often causing delays. Discover tips to simplify content creation and overcome self-doubt. A humorous take on assessing LinkedIn profiles adds a light-hearted touch. The conversation also dives into authenticity, with a surprising suggestion that cold showers can help break creative blocks. Heartfelt stories, including one about dementia, remind us of the human side of content sharing.
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Aug 31, 2024 • 1h 3min

Why do you post?

What drives you to post on LinkedIn? The discussion challenges listeners to reflect on their goals and objectives. The podcast dives into innovative AI tools for crafting posts and reveals the privacy dilemmas in direct messaging. It further tackles the decline of organic reach due to algorithm changes and stresses the value of meaningful engagement over chasing virality. Understanding your audience is key for creating impactful content, along with strategic contrasts in business development methods. It's a thought-provoking exploration of social media engagement!
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Aug 24, 2024 • 50min

Podders 'Exposed'

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But...are these exposures accurate and could some people be caught up in the fallout? That plus; 'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong! Post of the week
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Aug 17, 2024 • 1h 2min

Proactive vs Inbound Business Development Strategies

...Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here

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