Informed: the podcast for LinkedIn® users The Case For Impressions
8 snips
Apr 12, 2025 This discussion dives into the fascinating world of impressions on LinkedIn. A brief interaction can spark valuable ideas, proving that even fleeting impressions count. Mark shares practical video posting tips, highlights concerns over spam, and addresses the tightening of premium trial rules. He argues that while impressions indicate visibility, true success lies in engagement and targeted content. Plus, he highlights a standout post from a freelancer, and shares his reflections on the challenges of producing new content.
AI Snips
Chapters
Transcript
Episode notes
Single Impressions Can Trigger Big Ideas
- A single impression can spark ideas even if you don't watch the content fully.
- Mark used a brief glance at Richard Vanderblom's post as direct inspiration for this episode.
Film Vertical With A Strong Three-Second Hook
- Shoot vertical (9:16) and leave room above your head so cropping to 2:3 keeps your face visible.
- Put a strong hook in the first three seconds and front-load the first ~100 caption characters.
Product Teams Give Better Platform Advice
- Advice from product people at LinkedIn is now more practical and useful than past marketing blurbs.
- Mark appreciates concise, factual guidance from actual LinkedIn product managers.