Predictions for LinkedIn's evolution in 2025 take center stage, including anticipated new features and the impact of user engagement on the platform. The discussion addresses how AI integration could reshape authentic user interactions, while concerns about video dominance may threaten diverse content reach. The struggle between high-quality posts and engagement disparity is also highlighted. Lastly, a sneak peek into the Uplift Live conference spotlights networking opportunities for professionals eager to connect and adapt to these changes.
User behavior changes, particularly the shift towards authentic interactions, may drive LinkedIn's evolution more than functional updates in 2025.
New features such as enhanced analytics aim to improve user engagement by providing better insights into profile visibility and presence.
The importance of professional networking events, like Uplift Live, is emphasized as vital for community building and continuous learning in the LinkedIn ecosystem.
Deep dives
Personal Challenges and Podcast Return
The host shares the personal difficulties faced due to the recent passing of a family member, which greatly impacted the ability to produce new podcast episodes. This extended absence involved dealing with funeral arrangements and support for his wife during a challenging time filled with anniversaries and milestones related to their losses. He expresses gratitude for the listeners' concern and assures them of a commitment to return to regular episodes soon, with hopes of resuming normalcy in February. Sharing this personal narrative sets a tone of authenticity and relatability, while emphasizing the importance of personal life in balancing professional commitments.
LinkedIn Updates and New Features
The episode outlines several notable updates and new features on LinkedIn, emphasizing the sluggish start to 2025 in terms of significant changes. One key update discussed is in analytics, particularly the introduction of 'all appearances' next to 'search appearances,' providing insight into how user interactions result in profile visibility. Commenting as a user behavior is highlighted as a key performance indicator, offering users a new way of understanding engagement on the platform. These features aim to enhance user experience by making it easier to track visibility and presence, thus encouraging more strategic use of LinkedIn.
Predictions for LinkedIn in 2025
The host shares predictions for LinkedIn's trajectory in 2025, suggesting that changes in user behavior may be more significant than functional updates this year. He anticipates a shift toward authentic interactions as users increasingly value genuine content over advertisement-laden feeds. Moreover, the need for LinkedIn to balance improving paid services like LinkedIn Recruiter without losing existing customers is highlighted as a concern. Overall, the emphasis is on adapting to trends that promote meaningful engagement rather than merely layering on new features.
Concerns Over Content Engagement
A particular concern raised in the episode is the declining engagement levels for quality content compared to more superficial posts, leading to questions about LinkedIn's content algorithm. A notable example discussed involves a well-crafted post about social media's role in addressing misinformation, which received disappointingly low engagement despite its relevance. The host reflects on this trend, pointing out that essential discussions deserve more visibility and merit than what was achieved. This raises awareness of the need for LinkedIn to address and potentially recalibrate how engagement metrics are valued.
Future of LinkedIn Conferences and Networking
The host promotes an upcoming LinkedIn conference, Uplift Live, emphasizing its value in terms of networking and rich speaker content for individuals invested in LinkedIn usage. Although he shares his disappointment at being unable to attend due to prior commitments, he highlights the potential benefits attendees can gain from the experience and insights shared by various expert speakers. A discount code is provided, further encouraging participation and showcasing the community aspect essential to LinkedIn's vibrancy. The mention of such professional events underscores the importance of continuous learning and connection within the LinkedIn ecosystem.
