Importance of Video Characteristics in Engagement

Video content that successfully gains traction in mobile feeds typically shares common attributes that enhance user engagement. An analysis of successful posts revealed that 70% had over 10 comments and 95% received more than 100 likes, indicating that likes are a significant factor in driving engagement. Video length plays a role as well, with a median length of approximately 57.5 seconds showing that videos under a minute tend to perform better. Additionally, 90% of these videos featured captions, with standout captions often created using third-party tools rather than LinkedIn's native options, suggesting that well-executed visuals contribute positively to viewer interaction.