Discover the essentials for crafting impactful videos on LinkedIn, including why they should be under 60 seconds and the importance of captivating headlines. Learn about the latest features, like sharing quotes from articles, and the sneaky privacy updates that slipped in without much warning. The discussion also tackles ongoing job scams and the challenges of LinkedIn's profile verification system. Plus, catch a highlight of the post of the week that showcases effective content.
Videos under 60 seconds with strong captions are more likely to engage users and gain traction on LinkedIn.
Job scams on LinkedIn remain a significant issue, emphasizing the urgent need for improved verification processes to protect users.
LinkedIn's new feature for sharing article quotes aims to enhance user engagement, although its effectiveness in increasing visibility is still uncertain.
Deep dives
Importance of Video Characteristics in Engagement
Video content that successfully gains traction in mobile feeds typically shares common attributes that enhance user engagement. An analysis of successful posts revealed that 70% had over 10 comments and 95% received more than 100 likes, indicating that likes are a significant factor in driving engagement. Video length plays a role as well, with a median length of approximately 57.5 seconds showing that videos under a minute tend to perform better. Additionally, 90% of these videos featured captions, with standout captions often created using third-party tools rather than LinkedIn's native options, suggesting that well-executed visuals contribute positively to viewer interaction.
Navigating Job Scams on LinkedIn
Job scams continue to plague LinkedIn, affecting many users who are unaware of the risks. A recent example involved a fraudulent message purporting to be from a recruiter at Deloitte, which lured individuals with enticing offers that veiled a deceptive agenda. These scams underscore a larger issue of verification, as users can easily fabricate professional backgrounds without sufficient controls in place. The discussion emphasized the need for LinkedIn to implement stricter verification processes to protect members from falling victim to such scams.
New Features for Sharing Content on LinkedIn
LinkedIn introduced a feature that facilitates sharing quotes from articles, promoting greater user engagement with published content. Users can highlight text within an article and share it immediately, creating a post that links back to the original piece. This new feature aims to streamline the sharing process and may encourage more readers to interact with shared content. Though its effectiveness in generating visibility remains to be seen, it represents a positive step in enhancing user experience on the platform.
Concerns Regarding New Data Privacy Settings
A new data privacy setting introduced by LinkedIn raised concerns among users about how their information may be utilized, particularly for generative AI improvements. Although the option is present for users to opt out, many criticized LinkedIn for enabling it by default without adequate notice. This situation sparked discussions about accountability and transparency on the platform, highlighting the delicate balance between user privacy and the platform's objectives. Users are urged to be proactive in adjusting their settings, reflecting a growing awareness of digital privacy issues.
Trends in Premium Requests and User Behavior Changes
There has been a noticeable uptick in notifications regarding service opportunities on LinkedIn, particularly involving premium requests. Despite the increase in notifications, the quality of these service requests often appears generic and misaligned with user profiles. This shift suggests a potential change in user behavior or marketing strategies that are driving these requests rather than significant updates to LinkedIn's features. Observers speculate that certain marketing practices may contribute to this new trend, emphasizing the importance of relevance in job-seeking initiatives and the efficacy of the platform.
There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses.
I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed.
More of that later, the other topics covered in this episode are;
Another job scam DM that could easily be prevented.
New: Share a quote from articles
Sneaky LinkedIn have quietly added a new data privacy setting
Premium 'Leads' in Services
Post of the week
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