Explore how LinkedIn's recent changes are affecting user engagement, including the impact of video content and the challenges of crafting effective posts. Discover the fallout from audio events being scrapped and the implications of new profile features. Delve into the dark consequences of social media evolution post-Elon Musk's takeover of Twitter and the search for alternatives like Blue Sky. Plus, hear about the shift in video engagement metrics and its impact on relationship-building on the platform.
LinkedIn's shift towards video content may enhance impressions but risks stifling genuine user engagement and interaction on the platform.
The introduction of rotating profile cover images offers branding opportunities, yet its execution may confuse users about availability and usability.
Deep dives
Personal Challenge and Podcast Return
The episode begins with a personal update from the host about a significant family tragedy—the passing of his brother-in-law following a brain tumor operation. The unexpected death has had a profound emotional impact, especially on his wife, who was particularly close to her brother. This personal challenge made it difficult for the host to focus on creating the podcast and caused a brief hiatus in episodes. Despite the emotional turmoil, he expresses a sense of relief in finally returning to record and share insights with his audience.
Impact of Video Content on LinkedIn Engagement
The discussion highlights concerns that LinkedIn's new video feed may be undermining engagement, despite increasing impressions. The host references Mark Gakesford's observations about his video posts receiving high impressions but low engagement, indicating a shift in LinkedIn's content distribution criteria. It appears that watch time, rather than user interactions like comments and likes, has become a primary driver for content visibility on LinkedIn. This trend raises questions about the platform's future focus on genuine engagement versus mere content consumption.
The Transition from Audio Events to Live Streaming
LinkedIn is moving away from audio events, merging them with live streaming, which has sparked disappointment among users who valued the former. The host notes that this transition effectively requires users to rely on third-party providers for live audio broadcasts. He expresses concern that this could deter casual users from participating, as they may not be inclined to incur additional costs for external services. Ultimately, the decline of audio events reflects a broader trend in which LinkedIn shifts towards video content, potentially neglecting other forms of user engagement.
LinkedIn's Enhanced Profile Features
A new feature allowing users to showcase up to five rotating images on their profile covers has been introduced, offering more opportunities for personal branding. The host provides a mixed review of the feature, appreciating its potential but critiquing its implementation—such as the quick image rotation that might overwhelm viewers. He also highlights confusion regarding who can access this feature, with some users on free accounts reporting access while others can't. Overall, while it presents a chance for creative expression, the host remains skeptical about its effectiveness in maintaining LinkedIn's focus on professional networking.