Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users Video Killed the LinkedIn Star
17 snips
Nov 30, 2024 Explore how LinkedIn's recent changes are affecting user engagement, including the impact of video content and the challenges of crafting effective posts. Discover the fallout from audio events being scrapped and the implications of new profile features. Delve into the dark consequences of social media evolution post-Elon Musk's takeover of Twitter and the search for alternatives like Blue Sky. Plus, hear about the shift in video engagement metrics and its impact on relationship-building on the platform.
AI Snips
Chapters
Transcript
Episode notes
Gakesford's Video Engagement
- Mark Gakesford's videos received high impressions but low engagement.
- This observation sparked the podcast's discussion about video's impact on LinkedIn.
Video Feed and Engagement
- LinkedIn's new video feed structure might prioritize view time over engagement.
- This shift could be why videos get impressions without corresponding engagement.
Crafting Hooks for "See More"
- Craft compelling hooks before the "See More" break to encourage clicks.
- Avoid revealing key information above the "See More", especially with image posts.