Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users cover image

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

Video Killed the LinkedIn Star

Nov 30, 2024
Explore how LinkedIn's recent changes are affecting user engagement, including the impact of video content and the challenges of crafting effective posts. Discover the fallout from audio events being scrapped and the implications of new profile features. Delve into the dark consequences of social media evolution post-Elon Musk's takeover of Twitter and the search for alternatives like Blue Sky. Plus, hear about the shift in video engagement metrics and its impact on relationship-building on the platform.
53:32

Podcast summary created with Snipd AI

Quick takeaways

  • LinkedIn's shift towards video content may enhance impressions but risks stifling genuine user engagement and interaction on the platform.
  • The introduction of rotating profile cover images offers branding opportunities, yet its execution may confuse users about availability and usability.

Deep dives

Personal Challenge and Podcast Return

The episode begins with a personal update from the host about a significant family tragedy—the passing of his brother-in-law following a brain tumor operation. The unexpected death has had a profound emotional impact, especially on his wife, who was particularly close to her brother. This personal challenge made it difficult for the host to focus on creating the podcast and caused a brief hiatus in episodes. Despite the emotional turmoil, he expresses a sense of relief in finally returning to record and share insights with his audience.

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