Louise Brogan, a LinkedIn trainer and YouTuber from Northern Ireland, shares her inspiring journey from childhood amidst the Troubles to becoming a successful entrepreneur. She discusses her unique path into social media and the significance of specializing in LinkedIn training. Hear about her experiences overcoming personal loss, her advocacy for small businesses, and the challenges of being a female entrepreneur over 50. Plus, she offers insight on turning criticism into opportunity and her memorable encounter with the King!
Louise Brogan's upbringing in Northern Ireland during the Troubles instilled resilience and a unique perspective on adversity and humor.
Her transition from a tech career to a specialized LinkedIn training business illustrates the importance of adaptability and finding a niche.
As an advocate for gender equality and small businesses, Louise emphasizes how personal values can drive professional success and community impact.
Deep dives
Upbringing in Northern Ireland
Louise Brogan's upbringing in Northern Ireland during the Troubles significantly shaped her perspective. Growing up in Belfast, she experienced life amidst a backdrop of conflict, including army checkpoints and bomb scares. Her father ran a car hire business that was often affected by the violence, illustrating the direct impact of the Troubles on everyday life. Despite these challenges, Louise found humor and resilience in her upbringing, reflecting how adversity can foster a unique outlook on life.
Transition to IT and Entrepreneurship
After completing a geography degree, Louise transitioned into the tech field, inspired by meeting IT contractors during her travels. Initially working night shifts at a help desk, she quickly realized her job lacked the excitement she sought and pursued a master's in computing. Despite a challenging start, she eventually landed a project management role in the health service, where she identified a deeper satisfaction in impactful work. The loss of her father prompted her to reassess her career path, leading her to launch her own business focused on social media and LinkedIn marketing.
Building a Personal Brand
Louise established herself as a LinkedIn marketing expert through her commitment to learning and sharing knowledge. Initially helping local businesses with social media, she recognized the growing significance of LinkedIn and decided to specialize in it. By focusing her efforts, Louise built a strong personal brand that resonated with her audience and attracted clients seeking her expertise. Her journey highlights the importance of adaptability and finding a niche in a competitive landscape.
Promoting Gender Equality and Small Businesses
In addition to her business achievements, Louise is dedicated to championing gender equality and supporting small businesses. She is actively involved with initiatives like Small Business Saturday, which emphasizes shopping locally and supporting small enterprises. Her empathetic nature and commitment to women's empowerment shaped her approach to business and community engagement. Louise's experiences demonstrate how personal values can drive professional endeavors and create meaningful change.
Resilience and Continuous Learning
Louise's journey reflects a commitment to resilience and lifelong learning, both of which have fueled her career growth. She overcame challenges in various roles, recognizing the importance of adaptability as she navigated her career transitions. Even as a successful entrepreneur, she embraces opportunities to learn from others and remains open to new experiences. Louise's story serves as a reminder that embracing challenges and maintaining a curious mindset can lead to fulfilling career paths.
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️
This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.
You can listen to the episode by clicking below.
We talked about the following topics
Growing up in Northern Ireland during the troubles.
Going to a school situated along the 'murder mile'!
Why she left Belfast to study in Scotland
How her travels have taken her around the world three times!
Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.
Starting her own business and being risk averse
The impact of losing her Dad when she had a 4 week old baby
The advice she received which guided her towards social media training
The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought
How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers
How she once turned criticism into a successful LinkedIn™️ post
Being a feminist
Her passion for small businesses
Meeting the King! 👑
Being an empath in business
Whats on her happy list
A book recommendation.
Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!
I hope you enjoy listening as much as I did chatting with Louise.
Until next time...
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