Marketing Made Simple

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown that problem into Three Levels of Conflict your customers are facing -Implement problem-language into your marketing and messaging J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris. -------- Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com. Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Aleya Harris, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can: -Define exactly what your customer wants -Plug that specific language into your marketing -Help transform your customer into the hero after they use your product or service to get what they want April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts. Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Learn how to incorporate identity transformation into your marketing strategies to engage customers in a compelling narrative. Get practical marketing tips rooted in the StoryBrand framework to improve your messaging and enhance the value of your products or services.

Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple, joins our inaugural episode to guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. -- Every Wednesday starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins, will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door! Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.

Does your company have a clear message? If not, it could be costing you thousands if not more! That's why the Marketing Made Simple podcast is here for you! Every Wednesday starting June 23 marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing to get more cash in the door. Your marketing should be easy and it should work! Subscribe today to the Marketing Made Simple podcast and learn how to build your marketing the right way.