Marketing Made Simple

#1: Donald Miller—The Framework That Makes Marketing Easy

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Jun 23, 2021
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INSIGHT

Story's Power

  • Stories capture attention because they tap into survival instincts.
  • The human brain daydreams when it doesn't perceive survival-essential information, but stories break through this.
ADVICE

StoryBrand Framework

  • Structure marketing messages like a story: A character wants something, faces a problem, and meets a guide.
  • The guide offers a plan, calls to action, leading to success or failure.
ANECDOTE

The King's Speech Example

  • The King's Speech illustrates the StoryBrand Framework: King George VI (character) stutters (problem) and needs to speak clearly.
  • Lionel Logue (guide) coaches him (plan), leading to a successful speech (success).
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