

#1: Donald Miller—The Framework That Makes Marketing Easy
25 snips Jun 23, 2021
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Story's Power
- Stories capture attention because they tap into survival instincts.
- The human brain daydreams when it doesn't perceive survival-essential information, but stories break through this.
StoryBrand Framework
- Structure marketing messages like a story: A character wants something, faces a problem, and meets a guide.
- The guide offers a plan, calls to action, leading to success or failure.
The King's Speech Example
- The King's Speech illustrates the StoryBrand Framework: King George VI (character) stutters (problem) and needs to speak clearly.
- Lionel Logue (guide) coaches him (plan), leading to a successful speech (success).