#1: Donald Miller—The Framework That Makes Marketing Easy
Marketing Made Simple
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The Seven Elements of a Great Story
When i did my dissertation on story and using ory in marketing, the bridge hadn't been crossed. How do we use this tool on behalf of brands so that they can engage more customers and get them to pay attention? The great thing about story is that it it knows what those triggers are. And it can break you up from a day dream, break you out of a day dream and cause you to pay attention. That's really the power of this. So explain what those seven things are. What are the seven parts of a great ting message? A character has a problem, meets a guide, gives them a plan, calls them to action, and that ends in success or
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