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#1: Donald Miller—The Framework That Makes Marketing Easy

Marketing Made Simple

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The Story Brand Framework - Positioning Yourself as the Guide

You can't stop talking about your customers problem. You are helping your customer, who is the hero of your story. And so you position yourself as the guide with empathy and authority. That's empathy. I get it. Authority, i've already won the day for somebody else. Now it's time to give em a plan.

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