Marketing Made Simple PREVIEW: Identity Transformation—Invite Your Customer Into a Beautiful Story
Jun 16, 2021
Learn how to incorporate identity transformation into your marketing strategies to engage customers in a compelling narrative. Get practical marketing tips rooted in the StoryBrand framework to improve your messaging and enhance the value of your products or services.
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Importance of Identity Transformation
- Companies that understand and participate in their customer's identity transformation will likely outperform competitors.
- This concept is a crucial element of the StoryBrand framework.
Identity Transformation Messaging
- Consider how customers want to describe themselves after using your product.
- Incorporate this desired identity into your marketing to increase product value.