Marketing Made Simple

Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That's where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers' emails so you can continue guiding them on the journey to buying your product. Welcome to Part Three in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down everything you need to build the perfect lead generator. In this episode you'll learn: The six things a great lead generator needs to do Examples of an effective lead generator How to get started building a lead generator J.J. also talks with Josh Brammer, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client create a lead generator that immediately helped solve their customers' problems and got them exited to buy! Contact StoryBrand Certified Guide Josh Brammer directly at ClarifyYourMessage.com/Josh-Brammer-Indianapolis-Storybrand-Guide. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we're giving you a website wireframe what works! Welcome to Part Two in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown everything you need to create a website that works. In this episode you'll discover and learn about: The Nine Sections Your Website Needs The Most Effective Way to Layout Your Website The Three Questions Your Website Needs to Answer April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client's cluttered and confusing website lead to an increase in sales. Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish! Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you: The three parts every one-liner needs Where to place your one-liner in your marketing and messaging Great examples you can refer to when creating your one-liner We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Want to know a secret that most people won't tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn! In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Marketing Made Simple Sales Funnel. Learning to create a sales funnel and applying it to your marketing puts you ahead of an overwhelming number of pro marketers. We can't wait to guide you through creating a marketing plan that's easy and that works! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action! You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you'll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before! Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand.com/PrivateWorkshops to book a workshop today! You can also join us virtually for our upcoming two-day Livestream event. You'll learn each part of the StoryBrand framework and how to implement them to clarify your message and build the sales funnel you need to thrive in the marketplace. Register for our next Livestream event on September 20 and 21 at StoryBrand.com Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of success language for your website We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a "happily ever after" vision for his client's marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the consequences related to not buying your product Whether to use short-term vs. long-term failure in your messaging We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client's marketing actually inspired customer's to take action and buy during what was typically a slow season. Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer Specific examples of effective CTAs Exactly where to position CTAs in your website to increase customer engagement We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client's CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz. -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Angie Schultz, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow. This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to: -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you -Use specific language in your marketing to activate your customer to make a commitment to buy -Clearly show your customer how buying your product will make their life better April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client's confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can: -Use specific language throughout your marketing to position your brand as the guide -Combine empathy and authority to build trust and engagement -Craft your marketing tools, like a sales email, through the voice of a guide J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a client to reposition themselves as the guide and how it completely transformed their business! -- Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts. Our StoryBrand certified marketing guides, like Rob Hughes, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com. Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.