Marketing Made Simple

#10: How to Take Action with the StoryBrand Framework

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Aug 25, 2021
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ADVICE

Team Alignment with BrandScript

  • Use a brandscript to align your team around a common language and purpose.
  • This helps serve customers better and achieve business growth.
ANECDOTE

Tempur-Sealy's BrandScript Implementation

  • Tempur-Sealy, a major mattress brand, used StoryBrand's private workshop to clarify its message.
  • They created a "YTSI" (Why Tempur-Sealy) BrandScript to align their messaging for retailers.
INSIGHT

Clear Communication as a Resource

  • Brandon Hufstetler, Tempur-Sealy's Director of Sales, emphasizes clear communication as a crucial resource.
  • This applies both internally for employees and externally for customers.
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