Marketing Made Simple cover image

#10: How to Take Action with the StoryBrand Framework

Marketing Made Simple

00:00

Creating a Brand Script for Problem Solving

About 50% of the US has now gone through a workshop. The new ways we start by writing the brand script and what that does is that aligns everyone's perspective independent of where they came from, what solution they already had in mind. It just level sets and grounds everybody. A lot of departments did not realize what role they played in the organization or how they solve problems.

Play episode from 07:19
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app