Marketing Made Simple

Want to know a secret that most people won’t tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn!     In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Marketing Made Simple Sales Funnel.     Learning to create a sales funnel and applying it to your marketing puts you ahead of an overwhelming number of pro marketers. We can’t wait to guide you through creating a marketing plan that’s easy and that works!     --     Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify, Stitcher or wherever you enjoy podcasts.     Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You’ve done it, Hero Makers! You’ve reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action!   You might be wondering how this actually plays out. Can it work for both small businesses and large brands? This week, you’ll learn how Brandon Hufstetler, Director of Sales and Business Development at Tempur-Sealy, and Brethany Robertson, VP at Debt Recovery Solutions of Ohio, used the StoryBrand framework to create and implement their Brandscripts to realign their team and position themselves for substantial growth like never before!   Align your team, clarify your message and grow your business with a private workshop. Just go to StoryBrand.com/PrivateWorkshops to book a workshop today!    You can also join us virtually for our upcoming two-day Livestream event. You’ll learn each part of the StoryBrand framework and how to implement them to clarify your message and build the sales funnel you need to thrive in the marketplace. Register for our next Livestream event on September 20 and 21 at StoryBrand.com   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you:    How to cast a vision of a climactic scene for your customers    How to frame success against failure   Examples of success language for your website   We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a “happily ever after” vision for his client’s marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.   This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:    Exactly how to talk about failure without overwhelming your customer   How to breakdown and show the consequences related to not buying your product   Whether to use short-term vs. long-term failure in your messaging   We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client’s marketing actually inspired customer’s to take action and buy during what was typically a slow season.  Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:    How to create a strong Call To Action or CTA for your customer   Specific examples of effective CTAs    Exactly where to position CTAs in your website to increase customer engagement   We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client’s CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz. --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Angie Schultz, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.   This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:    -Build a great three step plan, no matter your business, giving your customer a clear path to buying from you   -Use specific language in your marketing to activate your customer to make a commitment to buy   -Clearly show your customer how buying your product will make their life better   April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client’s confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful    --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win!   This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:    -Use specific language throughout your marketing to position your brand as the guide   -Combine empathy and authority to build trust and engagement   -Craft your marketing tools, like a sales email, through the voice of a guide   J.J. also talks with Rob Hughes, one of our amazing StoryBrand Certified Marketing Guides, who shares how he worked with a client to reposition themselves as the guide and how it completely transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Rob Hughes, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.   This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:   -Clearly identify the problem you solve    -Breakdown that problem into Three Levels of Conflict your customers are facing   -Implement problem-language into your marketing and messaging   J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.    --------   Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you’re getting it right. Register now at StoryBrand.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides, like Aleya Harris, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:   -Define exactly what your customer wants   -Plug that specific language into your marketing   -Help transform your customer into the hero after they use your product or service to get what they want   April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.   Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.   Our marketing guides, like Macy Robison, are the best marketers in the world. Hire one to help clarify your message at MarketingMadeSimple.com.   Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.