Marketing Made Simple

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue the conversation, revealing the four areas most non-profits work and how you can pivot your messaging between those areas to maximize success!    You’ll also hear from StoryBrand Certified Guide Beth Carr. Beth shares how she's utilized the StoryBrand framework to help her non-profit client engage with donors with amazing results! You can contact StoryBrand Certified Guide Beth Carr directly at ClarifyYourMessage.com/BethCarr.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? "   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your non-profit organization?” If you run a non-profit, you definitely love today's episode!   You’ll also hear from StoryBrand Certified Guide Shannon Litton. Shannon guides you through how to escape the vanilla rubber-stamped language most non-profits fall back on and how to can craft a message that actually works! You can contact StoryBrand Certified Guide Shannon Litton directly at ClarifyYourMessage.com/5by5agency.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work if you sell to businesses AND directly to customers?” And you’ll definitely like what we’ve got to say!   You’ll also hear from StoryBrand Certified Guide Hunter Davis. Hunter shares how he helped a client serving both businesses and individual customers differentiate between the problems they solved for each audience and how that increased engagement! You can contact StoryBrand Certified Guide Hunter Davis directly at ClarifyYourMessage.com/Hunter-Davis-B2B-Storybrand-Consultant-California.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.  

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!   --   We get this question all the time: “My business is unique and I help customers fix a very specific problem, but will the StoryBrand framework actually work for my marketing?”   You've been heard and we are answering! This is the first episode in our new series that answers the question, “Will it work for me?” Previously on the podcast, we explored each part of the framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work for your B2B business?” And you’ll definitely like what we’ve got to say!   You’ll also hear from StoryBrand Certified Guide Ryan Toth, who shares how he helped his B2B-based client stop wasting thousands of dollars each month trying boost their SEO, and instead rebuilt their website using the StoryBrand framework! The success that followed is mind blowing. You can contact StoryBrand Certified Guide Ryan Toth directly at ClarifyYourMessage.com/Ryan.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.  

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode! Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!   --   You’ve done it, Hero Makers! You’ve reached the final episode in our How To Create Your Marketing Made Simple Sales Funnel series. Over the last six episodes you downloaded and completed your Marketing Made Simple Sales Funnel Plan at MarketingMadeSimple.com. Now it's time for you to put it into action! We also know jumping in head first can feel overwhelming which is why on this episode J.J. and April give you a plan to begin implementing your sales funnel to grow your business in the form of six meetings you need to schedule with your team to jumpstart your progress!   You'll also hear from StoryBrand certified guides, Julie Biddle and Horacio Gutierrez, who invited their clients to share how applying the sales funnel to their marketing lead to huge wins for their businesses. You can contact StoryBrand Certified Guide Julie Biddle directly at ClarifyYourMessage.com/FitSimply and Horacio Gutierrez at ClarifyYourMessage.com/CapitalTec.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.  

While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it.   Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn:   -Six types of sales emails you can use   -How to ask for a commitment without being manipulative   -What every effective sales email needs to include   J.J. also talks with Kelley Hartnett, one of our amazing StoryBrand Certified Marketing Guides, who walks you step-by-step through an amazing sales email she wrote for her client. Get access to Kelley's sales email sample so you can follow along at Storybrand.com/SalesEmail.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails!   Welcome to Part Four in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how to craft your nurture email sequence. In this episode you'll learn:   -Two key ways nurture emails lead to a sale   -Three methods of offering value through nurture emails   -Examples of what you should include in your nurture emails   April also talks with Brandon Sok, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client develop a nurture email sequence that ultimately turned their six month sales cycle into two months! Contact StoryBrand Certified Guide Brandon Sok directly at ClarifyYourMessage.com/Brandon-Sok.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts.   Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That’s where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers’ emails so you can continue guiding them on the journey to buying your product.   Welcome to Part Three in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down everything you need to build the perfect lead generator. In this episode you’ll learn:    The six things a great lead generator needs to do   Examples of an effective lead generator   How to get started building a lead generator   J.J. also talks with Josh Brammer, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client create a lead generator that immediately helped solve their customers' problems and got them exited to buy! Contact StoryBrand Certified Guide Josh Brammer directly at ClarifyYourMessage.com/Josh-Brammer-Indianapolis-Storybrand-Guide.     --     Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts..    Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we’re giving you a website wireframe what works!    Welcome to Part Two in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown everything you need to create a website that works. In this episode you’ll discover and learn about:    The Nine Sections Your Website Needs   The Most Effective Way to Layout Your Website   The Three Questions Your Website Needs to Answer   April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client’s cluttered and confusing website lead to an increase in sales. Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide. Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts..    Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!   Welcome to Part One in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April breakdown how to create a great one-liner and show you:   The three parts every one-liner needs   Where to place your one-liner in your marketing and messaging   Great examples you can refer to when creating your one-liner   We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor.   --     Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed!      Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.