Marketing Made Simple

Learn how to be the guide in your business and the hero in your life. Find meaning and purpose, actively participate in your own life, and create a climactic scene. Choose to be a hero on a mission, live a great story, and avoid victim or villain roles. Discover how a book can create meaning, live on a mission, and pre-order for access to a goal-setting series.

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day.    Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.    If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

The podcast revisits four significant 'ah-ha' moments of 2021, including the power of storytelling, understanding customer needs, solving specific problems, and creating effective websites. It emphasizes the importance of clear messaging and the impact of visual language. The podcast also promotes a live stream event to clarify marketing messaging and create a sales funnel.

Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that!   Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose.   If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier!   In this two-part series, we're revisiting some of our biggest "ah-ha" moments of the year. The moments that caused a lightbulb to go off in your brain. The moments that made you say, "I finally get it!" and "I can really do this!" So buckle up, Hero Makers! You're in for a jammed packed episode of "ah-ha".   In this episode, J.J. and April revisit our biggest "ah-ha" moment to date when they talked with Donald Miller, author of Building a StoryBrand and Marketing Made Simple, about the StoryBrand framework, the framework that powers this podcast. Don will guide you through each part of the StoryBrand framework and how you can immediately use it to take action to clarify your message.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox to make the customer the hero. After all, what you sell is literally all about you! Fortunately, there is a way to still sell yourself and your services AND elevate your customer to hero status. In today's episode, J.J. and April will show you how to uniquely implement the Storybrand framework for your personal brand.   You’ll also hear from StoryBrand Certified Guide Ashley Falletta. Ashley shares some great practical marketing tips she used to help her client transform into a guide-minded personal brand. You can contact StoryBrand Certified Guide Ashley Falletta directly at ClarifyYourMessage.com/Ashley-Falletta.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a message like this tends to get your customers sidetracked. If your family-owned business is struggling with creating a unique message, we have great news: StoryBrand will work for you! In this episode, J.J. and April walk you through how you can continue to highlight your origin story to build authority and trust with customers while still making the them the hero.   You’ll also hear from StoryBrand Certified Guide Alex Schauer. Alex shares her personal experience working with her father-in-law's business to clarifying its messaging. She also shows you how using the StoryBrand framework within a family-owned business not only puts the focus back on your customer but also helps to realign and unite your entire family around a single message. You can contact StoryBrand Certified Guide Alex Schauer directly at ClarifyYourMessage.com/Alex.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Learn how artists can apply the StoryBrand framework to their marketing efforts, position themselves as guides, and build successful businesses. Explore the importance of empathy in the brand script for artists and discover how to connect with your audience and paint a vision of success for customers. Leverage your creativity to create a sales funnel and invite more people to experience the joy and healing of your art.

Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud.   We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and April are highlighting six stories of success from Hero Makers who've implemented the StoryBrand framework to clarify their message and how it's helping them win.   --   Even if you have the best product in the marketplace,you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com. At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you’ve got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com.   Do you have a story about your small victory or huge win after using the StoryBrand Framework or building your sales funnel? We want to hear about it! Leave us a voicemail at 615-649-0705 sharing your story of success, and you could be featured in an upcoming episode! Just call us at 615-649-0705 and share your story of success today. We can't wait to hear from you!   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

"I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?"   In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you!   In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your premium products or luxury brand?” They'll also walk you through shaping your messaging for your high end products so you're reaching the right customers who want to buy.   You’ll also hear from StoryBrand Certified Guide Wes Gay. Wes guides you through how to craft your premium product's messaging around solving an identity problem and not a physical problem. You can contact StoryBrand Certified Guide Wes Gay directly at ClarifyYourMessage.com/WesGay.   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.