Marketing Made Simple

How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard.    In today's episode, J.J. and April share how to embrace the role of the ultimate guide when it comes to customer service. They are also joined by StoryBrand’s very own Director of Customer Experience Kelley Kirker. Kelley shares how positioning yourself as the guide in customer service not only makes the customer the hero, but also can transform your customers into raving fans.   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you thought StoryBrand was only for messaging and copywriting, we're here to change your mind. Did you know you can also use the StoryBrand framework for building and strengthening your design projects? No matter if you're working on messaging or design, to be successful, you need to make the customer the hero of the story, while you play the guide.   In today's episode, J.J. and April are joined by StoryBrand Certified Guide Justin Ahrens. Justin talks about how you can implement the StoryBrand framework into every part of the process when it comes to building out a design for your business or a client.    You can contact StoryBrand Certified Guide Justin Ahrens directly at www.ClarifyYourMessage.com/Justin-Ahrens.    --   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   STORYBRAND INSTAGRAM: instagram.com/StoryBrand          

How do you build a website that turns visitors into customers? If you know StoryBrand, you know we always say the number one priority for your website should be communicating a clear message that invites your customers into a compelling story. But what happens when you need to elevate that message to engage a wider audience? That's where a solid design comes in. When you combine a clear message with a solid design, your business and customers are positioned to win!   In today's episode, J.J. and April are joined by StoryBrand Certified Guides Jena Gribble and Paige Worthy. This dynamic duo will walk through how you can elevate your website's messaging with solid design.    You can contact StoryBrand Certified Guide Jenna Gribble directly at www.ClarifyYourMessage.com/Jena-Gribble and Paige Worthy at www.ClarifyYourMessage.com/PaigeWorthy.    --   GET FREE ACCESS TO THE FULL VIDEO OF APRIL, JENA & PAIGE GOING STEP-BY-STEP THROUGH THEIR WIREFRAME AND WEBSITE DESIGN: StoryBrand.com/Design   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

We talk a lot about the importance of having a clear message in your marketing. After all, if you confuse, you'll lose! But did you know the same is true with design? Too many businesses focus on creating a flashy logo or sleek landing page and forget all about making it easy for your customer to buy your product. If your website or marketing materials have a design that is unclear or confusing, it's costing you.   In today's episode, J.J. and April are joined by StoryBrand and Business Made Simple's Kyle Reid, VP of Design and Development, who helps unpack the importance of design in your marketing and messaging. Kyle shares how to approach design to make sure it's working for you, not against you, and acting as an asset in getting more customers to buy. Whether you're a pro with Photoshop or have no clue where to start when it comes to design, this episode will help.   --   Did you know we certify full-suite marketing agencies? That’s right! If you own a marketing agency, and you need your entire team to understand the StoryBrand framework, apply to become a Certified Agency at StoryBrand.com/Agency. When you become a StoryBrand Certified Agency, you’ll get: -onsite training on the StoryBrand Framework for your entire team (we do the training for you) -an exclusive license for your team to use the StoryBrand framework with your clients (everyone will use the same proven framework to get results) -access to our community of other certified agencies -and much more As a StoryBrand Certified Agency, you’ll feel confident that your entire team knows how to create marketing that works. Apply today at StoryBrand.com/Agency.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Creating social media ads for your brand can feel like an infinite amount of guess work. Between trying to demystify platform algorithms, keeping up with OS updates, and targeting the right audience, you're often left feeling more confused than when you started!   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Mehrab Reza joins the conversation to help remove the mystery around the ever-changing world of social media ads. Mehrab breaks down how to target the right audience with your ads and convert them into paying customers. If you've been hesitant to start running ads for your business, or just haven't seen much success, this episode is for you.   You can contact StoryBrand Certified Guide Mehrab Reza directly at ClarifyYourMessage.com/Adlantica.   --   Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on February 22 and 23, 2022. Register now at StoryBrand.com.   Did you know we certify full-suite marketing agencies? That’s right! If you own a marketing agency, and you need your entire team to understand the StoryBrand framework, apply to become a Certified Agency at StoryBrand.com/Agency. When you become a StoryBrand Certified Agency, you’ll get: -onsite training on the StoryBrand Framework for your entire team (we do the training for you) -an exclusive license for your team to use the StoryBrand framework with your clients (everyone will use the same proven framework to get results) -access to our community of other certified agencies -and much more As a StoryBrand Certified Agency, you’ll feel confident that your entire team knows how to create marketing that works. Apply today at StoryBrand.com/Agency.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Learn how to promote events on social media without making it all about your brand. Shift mindset when using social media and create engaging content that helps your audience envision themselves fitting into your brand. Explore the effectiveness of social media in event promotion and the importance of using the story brand framework. Discover how having a guide or narrator can anchor the story and engage the audience.

When it comes to social media, being intentional is important. But finding the time to engage with your customers on every platform can feel close to impossible, especially for small businesses. You need ways to work smarter, not harder, and that's what you'll get from this episode.   Today J.J. and April continue our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide Bryan Switalski joins the conversation to show you how to take your short form video content and post across multiple platforms without adding more hours to your schedule. If you're ready to reevaluate how you spend your time promoting your brand over social media, this episode is for you!   You can contact StoryBrand Certified Guide Bryan Switalski directly at ClarifyYourMessage.com/Bryan-Switalski.   Call 615-649-0705 and share your breakthrough moment or story of success after using the StoryBrand Framework to clarify your social media for a chance to be featured on a future episode!   With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 and leave a voicemail telling us about your breakthrough moment, small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode! We can't wait to hear from you!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Learn how to create engaging Instagram Reels that catch your followers' eyes and convert them into customers. Get practical tips on crafting effective Instagram content, including the benefits of consistency and batch creation. Discover the importance of showcasing personality and maintaining content strategy. Explore how Instagram Reels can enhance audience engagement and support business growth.

When it comes to creating content for social media, most people come up with their posts in the moment. But trying to think of something that's new, creative, fun, entertaining, and educational on the spot is no easy feat. Especially when you're posting several times a week! Creating content in the moment leads to content that doesn't have a purpose or is boring, and often turns into just not posting at all. If you want to start creating engaging content AND make social media easier, you need a plan!   Today J.J. and April are continuing our series all about clarifying your messaging through social media. In this episode, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you!   You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results.   Call 615-649-0705 and share your story of success after using the StoryBrand Framework to clarify your social media before Friday, January 28, 2022 for a chance to be featured on a future episode!   With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, January 28, 2022 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework within your social media and you could be featured in an upcoming episode!   Call us at 615-649-0705 before Friday, January 28, 2022 and share your social media story of success today. We can't wait to hear from you!   --   Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.   Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

This podcast episode of 'Marketing Made Simple' covers tips for creating effective social media messaging. They discuss overcoming shyness in using social media, creating a content calendar, knowing your audience, and the importance of a controlling idea in social media content.