Marketing Made Simple

Learn the power of testimonials in sales and marketing, establishing credibility and authority. Discover the importance of customer-oriented platforms and certification opportunities for marketers. Get tips for conducting effective video interviews for testimonials. Explore how testimonials contribute to business growth and empowering customers as heroes of their own stories.

In this episode, the hosts discuss how to create a commercial that captures attention and generates curiosity. They highlight the importance of storytelling and understanding the target audience. They also explore the power of video in marketing and making the customer the hero. Overall, this episode provides practical tips for creating effective commercials.

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday, May 27 for a chance to be featured on our upcoming one year anniversary episode! Hero Makers, our Marketing Made Simple Podcast one year anniversary is fast approaching and we want to celebrate by celebrating YOU! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success for our upcoming one year anniversary episode.   Just call 615-649-0705 before Friday, May 27 and leave a voicemail sharing how the StoryBrand Framework has helped you win at marketing and you could be featured in our anniversary episode. We can't wait to hear from you!   --   Producing video is key for creating engaging and effective marketing, but it's easy to get lost in the weeds. It's easy to film a post from your phone or record a podcast episode that doesn't clearly deliver value for your customers. That's why having a controlling idea for each piece of content you create is a must.   In this week's episode, April and J.J. talk with Bobby Richards, producer of the Marketing Made Simple and Business Made Simple podcasts, all about the three questions you need to ask to create a controlling idea that directs all your media toward growing your business.   --   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

When it comes to our health, we know the importance of having a regular check up. It provides a baseline for where you are and what you might need to work on to live a long healthy life. The same is true for your marketing. If you don't continually assess how your message is working to grow your business, it's only a matter of time before some major problems start to build up.   That's why StoryBrand created the StoryBrand Marketing Report! In this episode, J.J. and April will break down exactly how you can use this tool to immediately identify the weak spots in your marketing and how to get a customized plan to fix them.   Is your marketing and messaging in good health? Find out at StoryBrandMarketingReport.com.    --   Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705.   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   REGISTER FOR THE UPCOMING STORYBRAND MARKETING LIVE STREAM: StoryBrand.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Explore the importance of a clear message within your organization. Dennis Wimmert shares how he implemented the StoryBrand framework in his company. Discover the transformative power of storytelling and the StoryBrand framework for businesses.

Call us at 615-649-0705 and leave a voicemail letting us know what you're still struggling with or would love to hear more about when it comes to clarifying your messaging and marketing. It could be selected as a topic for an upcoming episode of the podcast! So let us know how we can continue to help make your marketing easy and make it work by leaving a voicemail at 615-649-0705.   --   Getting onstage and delivering a captivating speech is a great way get your products in front of large audiences. It also strengthens your authority as a guide to your customers. But actually writing and delivering a great speech is no small task. So what steps should you follow when crafting a speech to make sure you hit a home run from the stage?   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jeff Craven who delivers a step-by-step process you can follow to write and deliver a speech that provides extreme value and the power to convert that large audience into valuable customers.   You can contact StoryBrand Certified Guide Jeff Craven directly at ClarifyYourMessage.com/Jeff-Craven.   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Last week you discovered finding new audiences is crucial to growing your business and how utilizing public relations, or PR, efforts can help do that. This week we're revealing the best methods you can use to actually get in front of those audiences, gather more leads while doing it all for free!   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Lauren Kwedar Cockerell all about how you can use StoryBrand combined with specific strategies and free online tools to contact the right media outlets to build your authority, expand your customer base and grow your business.   You can contact StoryBrand Certified Guide Lauren Kwedar Cockerell directly at www.ClarifyYourMessage.com/Lauren-Kwedar-Cockerell.    --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Finding new audiences is crucial to growing your business and getting more people to see what products and services you offer. But what’s the best way to get your message out to those new audiences? Most people turn to public relations, or PR, efforts to spread the good news about their business. But for others, PR can seem confusing and overwhelming. So the question is -- how can you use PR to spread your message and connect with more customers? We got some answers in this episode you’ll definitely want to hear.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Jo Caruana all about how you can use StoryBrand combined with targeted PR efforts to get in front of the right people that can help take your business to the next level.   You can contact StoryBrand Certified Guide Jo Caruana directly at www.ClarifyYourMessage.com/Jo-Caruana.   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Whether you are looking for your next opportunity or your business is on the search to hire amazing talent, the StoryBrand framework can set you up for success! Just like in your marketing, using the right message is critically important when you create a resume. At the same time, when you create a job posting looking for your next employee, using the wrong messaging can turn qualified candidates away.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Ryan Rhoten all about how to use the StoryBrand framework in your resume and recruiting efforts to position yourself firmly as a guide to your potential employer or employees. Can StoryBrand help you find your dream job? Lean in and listen to this episode to find out.   You can contact StoryBrand Certified Guide Ryan Rhoten directly at www.ClarifyYourMessage.com/Ryan-Rhoten.    --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

You've probably heard how the StoryBrand framework can transform your marketing and messaging by inviting your customers into a compelling story where they become the hero with you as their guide. But did you know you can implement the framework into every part of your business?   In today's episode, J.J. and April talk with Brannon Bourland, Director of Marketing at Facility Solutions Group, all about how the StoryBrand framework has not only changed how his company talks about their products externally, but also its effectiveness when used internally. If you are wanting to strengthen your business from the inside out, today's conversation will show you how!   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand