Marketing Made Simple

Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer.   In today’s episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don’t worry – you don’t have to lose the part of your brand messaging that feels like “you.” When you step back and take a 30,000-foot view, you’ll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively.   You can contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/BuiltByLove   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today’s conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping other therapists with their marketing.   Listen in as Macy Robison, Head of the StoryBrand Guide program, joins J.J. and April to give practical tips on growing a great marketing business. Whether you are thinking of launching your own marketing agency or starting a side hustle to bring in extra cash, you don’t have to do it alone. StoryBrand has resources and a community ready to support you and your dream.   Go to GrowYourMarketingBusiness.com and get immediate access to our free resource: How to Grow a Great Marketing Business: The 10-Step Checklist.   --   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HAVE A MARKETING QUESTION OR WANT TO CELEBRATE A MARKETING WIN AFTER IMPLEMENTING THE STORYBRAND FRAMEWORK? CALL AND LET US KNOW: 615-649-0705   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again.    In today’s episode, StoryBrand Certified Guide Julia Block Pearson gives brilliant tips in response to a voicemail we received from a Hero Maker. Like many business owners, this Hero Maker is stuck in a marketing funk and looking for the best way out. If you're in the same situation, listen in as Julia shares practical tips you can immediately use to inspire and capture new marketing ideas that will truly excite and engage your customers.    You can contact StoryBrand Certified Guide Julia Block Pearson directly at MarketingMadeSimple.com/Julia-Block   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Learn how to use LinkedIn ads to grow your business with expert tips from a StoryBrand Certified Guide. Topics include aligning teams, crafting clear messaging, targeting and examples of LinkedIn ads, personalized marketing, creating effective ads, and evaluating LinkedIn as a marketing platform.

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!   In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.   You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all about giving you the specific answers you need around the specific problems holding you back when it comes to your marketing and messaging.   In today's episode, J.J. and April hear from Hero Makers like you about what's still holding them back when it comes to marketing and messaging and provide the solutions needed to break through to the other side. If you're still struggling with your marketing, we're here to give you some much needed relief!   Past Episodes Mentioned in Today's Conversation: #1: Donald Miller—The Framework That Makes Marketing Easy   #24: Will StoryBrand Work if You're an Artist?   #26: Will StoryBrand Work for Your Personal Brand?   --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705   ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their marketing and messaging.   Today J.J. and April are sharing five amazing success stories from Hero Makers like you who are using StoryBrand within their businesses to win!   --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705   ALIGN YOUR TEAM AND GROW YOUR BUSINESS THROUGH A STORYBRAND ON-SITE WORKSHOP: StoryBrand.com/PrivateWorkshops   DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Bill Allen, owner of 7 Figure Flipping, shares how he used the StoryBrand framework to overhaul his marketing and messaging. He also discusses how the framework is helping him build a billion dollar brand. Topics include implementing StoryBrand, changing ways to connect with customers, and the cyclical process of the framework.

You started a business to help solve a problem. And in order to help as many people as possible, your marketing needs to be inclusive. But without knowing it, your message might be leaving out an important segment of your target audience. Fortunately there are easy steps you can do to fix this.   In today's conversation, J.J. and April talk with StoryBrand Guide Raj Lulla all about what you can do to create a more diverse and inclusive story in your marketing and messaging that will invite more customers, solve more problems and grow your business!   You can contact StoryBrand Certified Guide Raj Lulla directly at ClarifyYourMessage.com/Fruitful.    --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

A pivotal piece of the StoryBrand framework is creating a clear and simple plan that paves the way for customers to do business with you. Without a plan, your customers might feel like they're entering into a fog of confusion and we always say, "If you confuse, you lose!" Eliminate any confusion by producing a video that shows customers what to expect when purchasing your product or service and answers the question, "How does this work?"   On today’s episode, J.J. and April talk with StoryBrand Guide David Hepburn all about how you can craft an effective video that manages customer expectations, clearly spells out the process they'll experience when buying from you and ultimately shows how your offering will transform them into the hero of their own story.   You can contact StoryBrand Certified Guide David Hepburn directly at ClarifyYourMessage.com/HepburnCreative.   --   WHICH PART OF YOUR MARKETING WOULD YOU LIKE US TO COVER ON A FUTURE EPISODE? CALL AND LET US KNOW: 615-649-0705 DISCOVER WHAT'S WRONG WITH YOUR MARKETING & GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   STORYBRAND INSTAGRAM: instagram.com/StoryBrand