
Marketing Made Simple
Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
Latest episodes

5 snips
Oct 12, 2022 • 32min
#69: Does StoryBrand Work for Faith-Based Organizations?
Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you! Many people are uncomfortable putting the words “church” and “marketing” in the same sentence. Does “marketing” have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good marketing has the end goal of serving others – which is exactly what nonprofits and faith-based communities aim to do. In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Kenny Jahng, about how faith-based organizations can use the StoryBrand framework to broaden their impact and boost engagement – without using self-absorbed or manipulative marketing tactics. Listen in to learn how really getting to know your audience and using storytelling in your communications will help you serve your community better. Contact StoryBrand Certified Guide Kenny Jahng directly at MarketingMadeSimple.com/KennyJahng. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Oct 5, 2022 • 24min
#68: How to “Sell” Without Making People Feel Awkward
If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate? In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it! Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work! Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris. -- Have a story of success after implementing the StoryBrand Framework to clarify your messaging and marketing? Let us know! Call 615-649-0705 before Friday October, 14 for a chance to have your story featured on an upcoming episode! We can't wait to hear from you! START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 28, 2022 • 30min
#67: NEW—A Sales Framework for People Who HATE Selling
If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here’s the good news: Your sales conversations don’t have to feel awkward or manipulative. When you learn the storytelling framework for sales, you can stop pushing products and start inviting customers into a story where their problem gets solved. In today’s episode, J.J. and April talk with Donald Miller about Business Made Simple's newly released sales course, The Customer is the Hero. Listen in to learn a 5-step framework that will give you key talking points for every sales conversation so you can ease the tension and start confidently closing more sales. Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work! -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 21, 2022 • 35min
#66: How to Successfully Crowdfund Your New Business Idea
Looking to raise money to start your business or fund an upcoming product? Crowdfunding can be an effective way to hit the market with a bang. Not only do they provide the funds you need, crowdfunding campaigns can create unparalleled hype and awareness for your new product. But if you’ve never done it before, how can you avoid getting lost in the noise and ensure success around hitting your goal? In today’s episode, J.J. and April talk with StoryBrand certified guide, Moses Mehraban about how to craft an effective crowdfunding campaign rooted in the StoryBrand framework that works. Listen in to learn key tips when it comes to crowdfunding so you can successfully hit your goal and launch your product into the marketplace! Contact StoryBrand Certified Guide Moses Mehraban directly at MarketingMadeSimple.com/MosesMehraban. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 14, 2022 • 31min
#65: Marketing Hacks You Need to Grow Your Podcast
Starting and growing a podcast can feel like an uphill battle. There aren’t a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast audience and start impacting more people. In today’s episode, April and J.J. chat with Aleya Harris, a StoryBrand Certified Guide and host of her own podcast, Flourishing Entrepreneur. Aleya shares insider tips on how getting on Listen Notes (a great podcast search engine), using lead generators, and viewing your podcast like “the baby on your hip” can help you get your podcast out to more people. Listen in now to learn podcast growth hacks from someone who’s been there, done that! Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Sep 7, 2022 • 32min
#64: Unifying Your Team & Improving B2B Marketing Strategies
Do you need to get your marketing team on the same page or do better B2B marketing? The StoryBrand marketing framework has helped thousands of small businesses and solo marketers, but it is also highly effective for bringing consistency to large marketing teams or improving B2B marketing strategies. In today’s episode, JJ and April talk with Jessica Embree, a team member of a StoryBrand certified marketing agency, about how businesses of any size or audience can get more results from their marketing with the StoryBrand framework. Listen in to learn how you can unify your team and develop B2B strategies that resonate with your audience and beef up your bottom line. Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com. Contact StoryBrand Certified Guide Jessica Embree directly at MarketingMadeSimple.com/Tulip-Media-Group. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 31, 2022 • 28min
#63: How You Can Be the Next StoryBrand Success Story
Are you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN, and this workshop will help you create yours. In today’s episode, JJ and April talk with Josh Brammer, StoryBrand Certified Guide and Livestream Coach, about 3 clients he took through the StoryBrand Live Workshop. After listening to the keynotes, working directly with a coach, and getting feedback from peers, each business (from different industries!) was able to solidify an effective marketing strategy in less than 48 hours. Be the next StoryBrand success story and register now for the StoryBrand Marketing Livestream happening on September 13th and 14th, 2022. Get your marketing strategy done so you can start scaling your business. Register now at StoryBrand.com. Contact StoryBrand Certified Guide Josh Brammer directly at MarketingMadeSimple.com/Josh-Brammer-Indianapolis-Storybrand-Guide. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Aug 24, 2022 • 29min
#62: How to Fix Your Marketing in 2 Days
Sick of marketing that isn’t working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your website? Create brand messaging? You’ll walk out with all of that and more. In today’s episode, JJ and April talk with StoryBrand Certified Guide, Krista Smith, about what to expect when you attend the StoryBrand Marketing Livestream Workshop. Not only will you get training on the StoryBrand marketing framework, you’ll get personalized coaching and feedback in your small group via zoom rooms. Listen in to see if booking a workshop is the right move for your business! (SPOILER: It totally is!) Attend the StoryBrand Livestream on September 13-14, 2022 and fix your marketing in 2 days. Work directly with a coach who will show you how to create a Brandscript that is clear, compelling and actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Krista Smith directly at MarketingMadeSimple.com/Krista-Smith. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

8 snips
Aug 17, 2022 • 38min
#61: Create Brand Messaging That Works (BrandScript Deep Dive)
Do you feel like you’re at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don’t have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify your message, make more money with your words, and get your product out to more people! In today’s episode, J.J., April, and StoryBrand Certified Guide Kristin Spiotto walk business owner and realtor, Jesse Peterson, through his BrandScript. Jesse created his BrandScript on his own, and now J.J. and Kristin coach him through how to make it even better. Create your own BrandScript at MyStoryBrand.com, follow along and make the words (and sales) flow! Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a Brandscript that's clear and compelling and actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Kristin Spiotto directly at MarketingMadeSimple.com/Kristin-Spiotto. -- WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

24 snips
Aug 10, 2022 • 35min
#60: What You ACTUALLY Need to Know About SEO
There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You’ve probably heard that SEO can be a great tool to get your message out to more customers, but since you’re not an SEO expert, it can seem intimidating and complicated to get started! This week, J.J. and April talk to StoryBrand Certified Guide, Kurien Abraham, about easy and effective ways to get started with SEO. You’ll find out key things you can do to improve your SEO (no coding knowledge needed!) - and you'll also learn exactly what to look for if you hire an SEO expert. Listen in to uncover the truth about SEO so you can have total confidence in your approach! Feeling overwhelmed wondering if your marketing and messaging are working to grow your business? Attend the StoryBrand Livestream on September 13-14, 2022 and work directly with a coach who will show you how to create a clear and compelling message that actually works! Register now at StoryBrand.com. Contact StoryBrand Certified Guide Kurien Abraham directly at MarketingMadeSimple.com/CWResults. -- IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand