Marketing Made Simple

StoryBrand.com
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20 snips
Mar 15, 2023 • 27min

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level. To celebrate our launch, we're offering an exclusive bonus just for our early bird customers. Order your copy of "How to Grow Your Small Business" now and you'll receive the 10x Business Growth Plan - a blueprint of how to 10x your business and achieve rapid, yet sustainable, growth without burnout. Visit GrowYourSmallBusiness.com/Podcast to order your book and claim your 10x Business Growth Plan bonus today! -- Are you tired of seeing dismal results from your marketing efforts? It's frustrating to waste time and money creating a marketing strategy that you think will work – only to watch it fall flat. The initiative that was supposed to make you money ends up costing you! To make matters worse, you're not sure what you're doing wrong and how to fix it. In today's special episode, Donald Miller is back for a second week sharing from his most recent episode of the Business Made Simple Podcast all about how you can create an effective sales funnel. From optimizing your website to creating valuable lead generators and email sequences, you'll gain practical insights and insider tips that you can put into action right away. You don't have to settle for mediocre results – tune in now and learn how to create a sales funnel that drives massive revenue for your business and clients. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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5 snips
Mar 8, 2023 • 30min

#90: Donald Miller—6 Steps to Growing Your Business Without the Stress

Every business owner knows it: running a business can be crazy stressful. Between managing finances, handling sales and marketing, and keeping up with a never-ending to-do list, it can feel like you're drowning in things to do and decisions to make. To make matters worse, many of the solutions offered to small business owners cost a fortune and don't work. In today's episode, our ultimate marketing crush, Donald Miller, joins J.J. and April for a special episode to show you that growing your business doesn't have to be overwhelming or confusing. When you know how to grow the 6 key parts of your business, you can grow your business with confidence and ease. Listen in to learn the 6-step framework Donald Miller reveals in his upcoming book, "How to Grow Your Small Business", which releases next week! This is the last week to pre-order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast and get access to three amazing pre-order bonuses valued at over $1,000: 1) An Audio Summary of the Book: Get a 70-minute audio summary delivered straight to your inbox when you pre-order. 2) The StoryBrand Website Checklist: Turn your website into a sales machine that turns visitors into paying customers. 3) The Business Growth Bootcamp (Live Virtual Event): Ramp up your business growth with live training from Donald Miller, J.J. Peterson, and special guest Amy Porterfield. Don't miss out and pre-order now at GrowYourSmallBusiness.com/Podcast. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Mar 1, 2023 • 33min

#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity

In the world of marketing, it's often a delicate dance to strike the right balance between different messaging tensions. On one hand, you want to be clear and concise in your messaging, but on the other hand, you also want to be creative and engaging. You want to display authority, but you also want to demonstrate empathy and build connection with your audience. In today's episode, J.J. and April talk with Tim Arnold, President of Leaders for Leaders and longtime friend of StoryBrand. Tim explains the 3 main tensions that marketers face when crafting their messaging and provides practical tips for finding the right balance. Listen in now to learn how embracing both sides of each tension will help you create marketing that both resonates with your audience and drives results. Get more great insight from Tim around "both/and" thinking at TimArnold.ca. You can also access Tim's free PDF printout of the 3 Healthy Tensions discussed in today's episode here (or copy and paste the link below): https://drive.google.com/file/d/1kqd3omvAMcWGLFC_CAHtG4VomsNGmuFx/view?usp=sharing -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Feb 22, 2023 • 31min

#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you get overwhelmed when new technology starts sounding like a foreign language? That's how a lot of people feel about Web 3.0. The concept isn't easily understood, which makes people assume it's probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing. In today's episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you've ever been frustrated by Instagram algorithms or the power that other digital marketing platforms have over your marketing efforts, you'll love hearing how Web 3.0 is going to change all of that. Listen in now to learn why Web 3.0 matters for you and how you can leverage it to serve more customers! Listen to and follow the Imperfect Action podcast at StephTaylor.co. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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7 snips
Feb 15, 2023 • 32min

#87: Emily Thompson—How to Build the Business and Life You Want

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Does your business feel more like a prison than a playground? If so, you're not alone. Many entrepreneurs feel like their business is sucking the life out of them and their dream of having freedom and flexibility has slowly slipped away. But most entrepreneurs get into business because they want to live life on their terms. How can you run a successful business and build the life you want simultaneously? In today's episode, J.J. and April talk with Emily Thompson, host of the award-winning Being Boss podcast. Emily shares tips for how to run your business instead of your business running you. You'll learn how finding clarity, making strategic choices, and taking a step back can help you pivot your business away from feeling like a prison so you can start making it feel like a playground. Listen in now to learn how to build the business and life you want! Listen to and follow Being Boss at BeingBoss.club/Podcast. Click the link below to download and create your dream day using Emily's free PDF: https://beingboss.club/wp-content/uploads/2017/09/BeingBoss_IDEALDAY.pdf -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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8 snips
Feb 8, 2023 • 26min

#86: The Secrets of Story in Marketing

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it's probably because you've lost sight of your customer's aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there. In today's episode, April interviews the storytelling master himself and the Head of StoryBrand, Dr. J.J. Peterson. You'll hear an inspiring story about how J.J personally helped one of StoryBrand's clients develop an aspirational identity for their internal team. The result? A message so compelling it resulted in narrative transportation and company transformation. Listen in now to learn how to use aspirational identity and narrative transportation to reach and impact more people! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Feb 1, 2023 • 33min

#85: Building a Marketing Business with the Power of Story

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very minimal. But what if we told you that when you understand how to use story in marketing, you can make a lot more money than you think? In today's episode, J.J. and April talk with three StoryBrand Certified Marketing Guides: Dave Evans, Meredith Siss, and Keith Lauver. Each of these marketers share key moments along their journey of building a marketing business, how StoryBrand has been pivotal to their success, and the financial results they've been able to achieve. Listen in now to learn how StoryBrand can help you increase your value as a marketer whether you're already in marketing or are looking to get started. You can reach out to Dave, Meredith, or Keith directly at: MarketingMadeSimple.com/Dave-Evans MarketingMadeSimple.com/MeredithSiss MarketingMadeSimple.com/Keith-Lauver -- HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Jan 25, 2023 • 31min

#84: Pat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation? In today's episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO's of Smart Passive Income (SPI) where they help people build their audience and monetize their work. They share how creating community and building relationships is a key component to a successful business. Instead of relying on content alone to connect with potential customers, listen in to learn how building a smaller, more intimate community can help you grow your business (and enrich your life in the process!). Follow and listen to the SPI Podcast at SmartPassiveIncome.com/Shows/SPI/. You can also get the steps and tools you need to build and foster your community at SmartPassiveIncome.com/All-Access/. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Jan 18, 2023 • 28min

#83: How to Make Your Dream Podcast a Reality

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don't have what you need to get started. In today's episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phases, and how knowing what the first phase looks like can free you to get started. Listen now to learn what you can start doing immediately to get started on your dream! Listen to and follow the MarTech Podcast at MarTechPod.com. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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17 snips
Jan 11, 2023 • 28min

#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- Have you ever wondered if your marketing strategy can sustain your business for the long haul? Every business needs a dependable marketing plan to generate qualified leads for their business. But if you don't have a marketing strategy proven to work long-term, your business won't last long enough to help the people who need what you have to offer. In today's episode, J.J. and April talk with Amy Porterfield, host of the Online Marketing Made Easy podcast and author of upcoming book Two Weeks Notice. Amy shares 5 email marketing secrets that every business needs to know to sustain long-term business growth. Listen in to learn 5 secrets about email marketing that will help you grow your audience, generate more qualified leads, and ultimately, help your business help more people! Pre-order Amy's new book, Two Weeks Notice, at TwoWeeksNoticeBook.com. -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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