Marketing Made Simple

StoryBrand.com
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9 snips
May 17, 2023 • 29min

#100: How to Avoid Social Media Marketing Burnout

Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide. -- When it comes to creating content for social media, most people come up with their posts on the fly. But constantly having to think of something new, fun, and creative is exhausting – especially when you're posting several times a week! Creating content on the spot leads to mediocre content that doesn't serve your audience, which often turns into not posting at all. If you want to start creating engaging content AND make social media easier, you need a better plan! Today, J.J. and April are continuing our series all about social media by revisiting a past episode of the podcast. In this replay, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you! You can contact StoryBrand Certified Guide James Hannan directly at ClarifyYourMessage.com/Results. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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May 10, 2023 • 34min

#99: How to Use Visual Media to Grow Your Business

Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes… Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks Spots to fill up quickly, so apply now before May 19 at StoryBrand.com/Guide. -- Adding visual media to your marketing strategy can feel daunting. If you do it yourself, how can you make photos and videos look professional? Is it better to hire someone? And if you're a visual media professional, how can you incorporate the StoryBrand philosophy into your work? Whether you're a business owner, a videographer, or a photographer, learning how to tell stories with visual media is key to growing your business in 2023. In today's episode, J.J. and April talk with Senior Designer, Tessa Voccola and Videographer, Zach Camp from RVRB, a StoryBrand Certified Agency. Tessa and Zach give 8 tips for shooting great videos and photos, whether you're using professional equipment or the iPhone in your pocket. Tune in now to learn how you can use the StoryBrand framework in your visual media and get your message out to more people! Contact StoryBrand Certified Agency RVRB directly at MarketingMadeSimple.com/RVRB. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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6 snips
May 3, 2023 • 30min

#98: From Overwhelmed to Overjoyed—How to Use Social Media to Grow Your Business

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you'll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London -- Do you feel overwhelmed by the amount of work social media marketing seems to take? In today's digital world, it's no secret that social media can be a powerful tool for businesses to reach their target audience. But for many entrepreneurs and small business owners, taking time to post on social media feels like a chore and doesn't have the impact they hoped for. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Danielle Bornowski, about how you can streamline your social media strategy and make it more doable, enjoyable, and effective. Danielle shares how simple strategies like being consistent, providing value, and scheduling time to batch content can make a huge difference and save business owners a lot of time. Tune in now to learn tips and tricks from a social media pro with a track record of helping small business owners grow their online presence! Contact StoryBrand Certified Guide Danielle Bornowski directly at MarketingMadeSimple.com/Danielle-Bornowski. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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May 1, 2023 • 24min

BONUS: Business Made Simple—Take the First Step to Double Your Revenue Today

Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com. If you want to implement a plan to double your revenue, this is your moment! Sure, you could keep doing what you're doing and hopefully grow your revenue at a decent pace. OR… you could join Small Business Flight School where we'll help you implement a plan to streamline your business and double your revenue. If you're serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com. — Most business owners play it safe when it comes to revenue goals. If you want to see growth, you need to set aggressive goals and reverse-engineer a plan to get there. But how can you know what's going to actually move the needle? If you're not careful, you could end up wasting a lot of time and energy that don't make a significant impact on your bottom line. In this bonus episode of the Business Made Simple Podcast, Donald Miller walks you through a practical worksheet that will help you reverse-engineer a plan to double your revenue. You'll learn how to determine which products you should focus on selling more of and get buy-in from the rest of your team to accomplish the goal. If you're tired of being stuck at the same revenue year after year, this episode of the Business Made Simple Podcast is for you! -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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4 snips
Apr 26, 2023 • 36min

#97: A Genius New Way to Create Social Media Content

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 9 - 10, 2023: StoryBrand.com/LIVE StoryBrand is coming to London! Join Donald Miller and Dr. J.J. Peterson for a 2-day, in-person workshop to completely revamp your marketing in less than 48 hours. When you register by April 28th and use discount code LONDON2023, you'll get $200 OFF your registration (approximately £161 off, subject to exchange rates). StoryBrand.com/London -- Does marketing yourself (or clients) on social media make you want to pull your hair out? We've all been there! Constantly coming up with original content can be both daunting and exhausting. It's easy to run out of ideas and get burned out with the amount of content you have to crank out on a weekly basis. Even if you "batch" your content or use the help of AI, your content can start to feel stale very quickly. This episode is about to change all of that! In today's marketing conversation, J.J. and April talk with StoryBrand Certified Guide, Annie Schiffmann, about a game she created to help you revolutionize your social media content strategy. All you need is your StoryBrand BrandScript, some dice to roll, and a coin to flip. Within minutes, you'll have multiple compelling posts that speak directly to your target audience, bringing more awareness to your brand and making your content feel fun and exciting again! Access the video of this conversation and follow gamify your BrandScript with April and Annie at Storybrand.com/gamify. Contact Annie Schiffmann directly at MarketingMadeSimple.com/Annie-Schiffmann. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Apr 19, 2023 • 29min

#96: 7 Ways AI Can Save You Time and Money

Many people think that AI is only capable of writing text – but in reality, it can do much more. With its complex and intuitive algorithms, AI is capable of a wide range of tasks, including language translation, tech support, analyzing data, and even coding! But unless you know how to use AI and the different ways you can apply it, you won't experience the time and money-saving benefits it has to offer. In today's episode, J.J. and April talk with StoryBrand Certified Guide, Stacey Moore. Stacey has been using AI in her business long before most of us had heard of AI and is thought leader in this space. Whether you're looking to automate your workflow, streamline your communication, or simply explore the capabilities of modern AI, this episode is for you! Tune in now to learn 7 ways AI can help your business save time and money (and do more than just writing!). You can contact Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio -- Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com. HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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9 snips
Apr 12, 2023 • 33min

#95: How ChatGPT Can Make Your Marketing Easier

Did you know BusinessMadeSimple.com has a new community feature available for all members at no extra cost? Inside the community, you can connect with other small business owners facing similar challenges, and get practical advice on topics like marketing, messaging, and more. One of the most exciting aspects is the opportunity to connect directly with StoryBrand Certified Guides who can answer your questions and help you take your business to the next level. So, if you're looking for a valuable resource to help you grow your business, join the community at BusinessMadeSimple.com. -- If you're not already using ChatGPT in your marketing, chances are you will be soon. This AI-powered tool has taken the business world by storm, accumulating a jaw-dropping 100 million users in just 2 months! It's no wonder why ChatGPT is making waves and transforming how people work, making content creation faster and more efficient than ever before. But like any other tool, ChatGPT should be used properly or it can do more damage than good. Join J.J. and April for today's episode where they chat with StoryBrand Certified Guides and Agency Owners, Katie Lantukh and Jay Owen, about how to use ChatGPT for marketing purposes. You'll learn practical tips on how to use (and not use!) the chatbot to create your marketing copy. Katie and Jay share specific examples of how they would use ChatGPT to create collateral like social media posts and emails, including the prompts and edits they would use in the process. Tune in now to discover how ChatGPT can speed up your content creation, making your marketing easier and more efficient! Access the video of this conversation and follow along with April, Katie and Jay at Storybrand.com/ai/. Contact Katie Lantukh directly at MarketingMadeSimple.com/KatieLantukh and Jay Owen at MarketingMadeSimple.com/BusinessBuilders. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Apr 5, 2023 • 22min

#94: Is AI Friend or Foe? How to Make it Work for Your Business!

Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- Are you unsure about whether artificial intelligence (AI) is a friend or a foe for your business? With all the hype around AI, you're probably starting to consider what AI could mean for you. If you're a business owner, you might be wondering if AI could help you cut costs and save time. And if you're a marketer, you might be feeling excited about using AI - or you might be afraid that robots could take over your job. In today's episode, J.J. and April bring on a special co-host, Macy Robison, Director of the StoryBrand Guide Program, to discuss the hot topic of AI. Macy shares ways that business owners and marketers alike can start to see AI as a friend that can help them save time and jumpstart creativity. Business owners can be confident experimenting with AI and marketers can rest assured knowing that AI can't replace the human brain's ability to strategize and decide when and how to use AI-generated content. Tune in now to learn how AI could be the friend you didn't know you needed! -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Mar 29, 2023 • 31min

#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using Storybrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- Have you ever written something for your brand or someone else's, only to re-read it and think it sounded "off?" When that happens, it's usually because you strayed from the brand's personality. While clarity is the most important thing in marketing, marketers must also realize that having a consistent brand personality matters – and this becomes more and more important the larger your brand becomes. In today's episode, J.J. and April talk with Jen Hatmaker and Heather Adams about why brand consistency matters. As a best-selling author, podcast host, and well-known speaker, Jen shares that as her platform grew, she realized she needed to invest in public relations. That's where Heather came in! Heather is the Founder and CEO of Choice Media Communications and has helped Jen grow her platform while maintaining a consistent brand message. Tune in now for key insights on public relations, how to tell a cohesive story, and how staying "on-brand" can help you build trust and loyalty with your target audience. Join Heather, Jen, and J.J. live at the Choice Summit April 13-14, 2023 in Nashville. Register at ChoiceMediaCommunications.com/Choice-Summit-1 and get the steps you need to grow as a busy entrepreneur. Take a deep dive with Jen Hatmaker's "Me Courses" covering categories where Jen has seen the most life change in herself and in others. Register now at MeCourse.org/Me-Course-Products. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Mar 22, 2023 • 28min

#92: Product Boss—How to Market & Grow Your Product-Based Business

Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes… Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison In-person collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks We expect spots to fill up quickly, so apply now at StoryBrand.com/Guide. -- If you're a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable? In today's episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss and co-hosts of the top-ranked podcast, Product Boss. Jacqueline and Minna are experts in growing product-based businesses and join us today to give us specific tips for all of the creators, inventors, and artists out there looking to grow sales. Tune in now to learn how going deep instead of wide, focusing on best-sellers, and telling the right story to the right customers can help you make more profit this year. Follow and listen to the Product Boss at TheProductBoss.com/Podcast. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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