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Marketing Made Simple

#100: How to Avoid Social Media Marketing Burnout

May 17, 2023
29:12

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Quick takeaways

  • Creating a social media calendar streamlines posting and boosts engagement with consistent content scheduling.
  • Utilizing the Seven E's of Marketing framework diversifies content and maintains audience interest on social media platforms.

Deep dives

Planning Social Media Content for Business Growth

Creating a social media calendar can effectively ease pressures on businesses and individuals, allowing them to plan and schedule posts strategically. By mapping out key events like holidays and promotions, posting becomes streamlined, providing consistent engagement with a minimal posting frequency of at least three times a week. Utilizing a framework such as the Seven E's of Marketing, which includes elements like encouragement, engaging, educating, exposing, entertaining, empathizing, and exciting, helps in diversifying content and maintaining audience interest.

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