Creating a social media calendar streamlines posting and boosts engagement with consistent content scheduling.
Utilizing the Seven E's of Marketing framework diversifies content and maintains audience interest on social media platforms.
Deep dives
Planning Social Media Content for Business Growth
Creating a social media calendar can effectively ease pressures on businesses and individuals, allowing them to plan and schedule posts strategically. By mapping out key events like holidays and promotions, posting becomes streamlined, providing consistent engagement with a minimal posting frequency of at least three times a week. Utilizing a framework such as the Seven E's of Marketing, which includes elements like encouragement, engaging, educating, exposing, entertaining, empathizing, and exciting, helps in diversifying content and maintaining audience interest.
Leveraging Strategic Social Media Planning
Selecting a primary social media platform, focusing on user engagement and creating a content calendar are crucial steps in effective social media planning. Identifying major upcoming events and aligning posts with them enhances relevancy and boosts audience connection. By integrating various post types centered around the Seven E's framework, businesses can authentically engage their audience, deliver value, and differentiate their brand effectively.
Enhancing Audience Connection Through Value-driven Posts
Emphasizing empathetic, educational, and engaging content on social media aids in building trust and fostering a genuine connection with the audience. By providing valuable and relatable posts that resonate with the audience's needs and interests, businesses can strengthen customer relationships, drive traffic to their website, and ultimately guide prospects through the sales funnel. Consistent and purposeful posting that focuses on delivering value contributes to establishing a loyal community of customers.
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in July and includes…
Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison
Collaboration and networking with Guides from across the country
Hands-on training using StoryBrand’s messaging and business growth frameworks
When it comes to creating content for social media, most people come up with their posts on the fly. But constantly having to think of something new, fun, and creative is exhausting – especially when you’re posting several times a week! Creating content on the spot leads to mediocre content that doesn’t serve your audience, which often turns into not posting at all. If you want to start creating engaging content AND make social media easier, you need a better plan!
Today, J.J. and April are continuing our series all about social media by revisiting a past episode of the podcast. In this replay, StoryBrand Certified Guide James Hannan joins the conversation to break down how to build a content calendar for social media so your posts are intentional, timely, and meet your goals. If you want to make social media both higher quality and easier, this episode is for you!